The social media firm beforehand stated it set a purpose of doubling its annual income by 2023 from final yr’s ranges, which it plans to realize partly by promoting advertisements on extra components of its web site and cellular app.
Fleet advertisements would be the first on Twitter that seem full display on telephones, the corporate stated. Advertisers usually like full-screen advertisements as a result of they seize the consumer’s consideration.
The brand new providing is a part of Twitter’s intention to catch as much as bigger social media platforms like Facebook Inc and Snap Inc , which have lengthy provided a “Tales” posts characteristic that disappears after 24 hours and is monetized with advertisements.
Manufacturers that create Fleet advertisements can even use a characteristic that will direct a consumer to the corporate’s web site or different internet vacation spot in the event that they swipe up on the advert.