HIGH POINT – Universal Furniture and Stanton Carpet confirmed off their new partnership on the October Excessive Level Market, which permits retailers the chance to inventory the identical pre-sized and hand-serged rugs featured in Common’s latest vignettes.
“This partnership gives retailers with a one-stop-shop alternative to refresh their flooring and generate income with out carrying stock,” stated Neil MacKenzie, senior vice chairman of promoting for Common Furnishings. “It’s a straightforward alternative for retail shops to current these merchandise simply as they seem within the showroom at Excessive Level Market.”
It really works like this: Common will get to characteristic higher-end rugs with its new Trendy furnishings assortment, whereas Stanton advantages from that publicity. For retailers, the worth lies in new enterprise alternatives and a fast return on funding. Additionally they can extra exactly copy Common’s vignettes in the event that they want to characteristic them as-shown in their very own shops.
“For dwelling furnishings retailers, it’s actually enticing,” stated Christine Zampaglione, Stanton’s senior advertising director. “A retailer should purchase our show and make their a refund simply by promoting two rugs.”
“We’re giving the house furnishings retailer the choice to be within the rug enterprise with hardly any of a ground dedication,” she stated. “A retailer pays at most round $1,000 for an 8×10 rug. They will mark it up and promote it two and a half to 3 occasions extra. They will put the show of their most trafficked part with out a lot dedication.”
Retailers pays round $1,500 for the show, which holds 104 12×12 samples. There are round 380 SKUs in complete, with many coloration mixtures and materials choices. Rugs are made by hand abroad earlier than being imported and inventoried at a warehouse in Georgia. They’re in inventory and ship inside 36 hours of an order being positioned.
Proper now, retailers should develop into a buyer of Stanton to purchase the show or a rug seen within the Common showroom. However an upcoming portal on the Common web site will enable for just one transaction. That needs to be coming the primary quarter, Zampaglione stated.
Zampaglione and McKenzie had been the pressure behind the partnership, with Common’s market vignettes being designed with Stanton in thoughts from the get-go. The furnishings goes with the rug, and the rug goes with the furnishings.
“Actually, it was two advertising minds that got here collectively and helped one another,” she stated. “The response from Common was nice. They’d some retailers who expressed curiosity. We opened up some accounts. A number of designers liked it. We don’t promote direct to designers as our buyer is that flooring retailer. However chunk of our retail clients have a big proportion of designer enterprise. Our objective is to market to designers and push the enterprise towards our retailers.”
The partnership hasn’t run its course, she stated, with extra deliberate for the approaching spring market.
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