The brand new title and brand mirror UST’s on-going dedication to reinforce their modern options and choices to align with the evolving wants of purchasers, it stated. The brand new international brand identity can even consolidate its key sub-brands and subsidiaries below one UST unified model.
“The rebranding reinforces UST as a pacesetter in digital transformation and innovation. We consider our work creates optimistic ripple results reaching far past the scope of the work- bettering the lives of consumers, end-users, and society at giant,” stated Krishna Sudheendra, Chief Govt Officer, UST.
“As a digital transformation firm on the forefront of an evolving enterprise panorama, we’re delivering breakthrough providers to our purchasers, serving to them rework their companies. This new model precisely displays UST on the entrance line of innovation, partnership and nimbleness within the face of change,” he added.
UST works with corporations in areas like automation, expertise design, knowledge and synthetic intelligence to assist them construct enterprise resilience with know-how.
“On the coronary heart of this rebrand is our want to mirror the corporate’s evolution since day one,” stated Leslie Schultz, Chief Advertising and marketing Officer, UST, “The time is correct to modernize, streamline, and simplify our model. We perceive our purchasers’ wants, and collectively we design, chart, and engineer their path to tomorrow. As a result of we all know every problem is exclusive, we assist our purchasers carry their imaginative and prescient to life by means of a customized, co-creative course of. At UST, our shopper’s journey is our journey.”
UST has 35 workplaces in 25 nations and 26,000 staff worldwide.
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