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Home Gadgets WhatsApp launches 'Disappearing Messages' feature for users across markets

WhatsApp launches ‘Disappearing Messages’ feature for users across markets


Taking a cue from rival Telegram which has been gaining a better market share and has an automatic self-destruct timer that lets messages disappear, Fb owned WhatsApp is launching a brand new ‘disappearing messagesfeature to customers throughout markets beginning Thursday.

However in contrast to Telegram’s self-destruct timer, that lets customers select the disappearing time starting from a second to minutes to per week, messages on WhatsApp will keep on for per week earlier than they disappear, if customers activate the function.

“Our objective is to make conversations on WhatsApp really feel as near in-person as potential, which implies they should not have to stay round eternally. That’s why we’re excited to introduce the choice to make use of disappearing messages on WhatsApp,” the corporate mentioned in a weblog publish.

“We’re beginning with seven days as a result of we predict it gives peace of thoughts that conversations aren’t everlasting, whereas remaining sensible so that you don’t overlook what you have been chatting about,” it added.

The corporate mentioned the function might be rolling out to customers all over the place this month and the length of seven days will keep the identical throughout markets. In a response to ET’s question on the time restrict of seven days and whether or not that might be modified after the preliminary roll out, a WhatsApp spokesperson mentioned the corporate is ‘listening to consumer suggestions as at all times and can proceed to for this function.’

The corporate mentioned in a one-to-one chat, both individual can flip disappearing messages on or off. In teams, admins could have the management.

On Tuesday, WhatsApp mentioned it has redesigned the storage administration instrument for folks to simply establish, assessment and bulk delete content material which may be filling their telephones. WhatsApp is now delivering round 100 billion messages a day, Fb chief govt Mark Zuckerberg mentioned within the quarterly earnings name final week. In India, its greatest market, WhatsApp has over 400 million customers.

In its version dated September 28, ET had reported enterprise leaders, firm bosses, practical heads in addition to different professionals and people had been adopting Telegram following WhatsApp chats of celebrities being leaked broadly amid investigations into the demise of actor Sushant Singh Rajput. Safety consultants had mentioned the transfer to Telegram was additionally linked to different ongoing controversies involving Fb, and the truth that the previous has options comparable to automated destruction of messages.

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