Ikea’s Billy bookcase has been one in all its top-selling gadgets since 1979.
DELFT, Netherlands — Ikea’s Billy Bookcase has been one its best-selling and hottest merchandise because it first launched in 1979. However now, greater than 40 years later, it’s getting a significant rework.
The brand new Billy will use fewer plastic elements, whereas swapping out its ultra-thin wooden veneer for foil paper, which Ikea says is extra sturdy and scratch resistant whereas additionally permitting for extra modernized colours. Pop-in snap fittings will substitute the nails that needed to be hammered into the bookcase’s again panel, making it simpler to assemble.
The corporate’s objective is to make the bookcase extra sustainable. The transfer additionally aligns with Ikea’s broader objective of being utterly round by 2030.
“By shifting from veneer to paper foil, lowering plastic use and making it doable to disassemble and reassemble, Ikea goals for Billy to proceed to be an vital a part of individuals’s properties for a lot of extra years to come back,” stated Jesper Samuelsson, enterprise chief at Inter Ikea Group. “This is a crucial change to Billy that goes hand in hand with the Ikea individuals and planet optimistic technique to design our merchandise circularly from the very starting. By enabling merchandise and supplies to remain in use longer, we clear up many shoppers’ wants and take steps towards lowering our affect on the planet.
“New colours and finishes, resembling black oak, darkish brown oak, brown walnut, oak, and birch, will higher align with Ikea’s whole vary and substitute immediately’s accessible colours, apart from the white end, which is able to stay accessible with the identical enhancements.”
The brand new Billy will launch within the Asia Pacific area in July 2022 and the remainder of the world in January 2024. Availability and vary affords could differ relying on area, says Ikea.
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