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Will Crate & Barrel be the 1st home furnishings retailer in the Metaverse? | Home Accents Today

Chicago – What sort of experience does a retail exec delving into the Metaverse want? Reply: product improvement.


Sebastian Brauer

Crate & Barrel Holdings‘ (CBH) new Metaverse maestro is Sebastian Brauer, who has been named SVP for product design, improvement and Metaverse. He was beforehand VP of product design and improvement.

Brauer joined the corporate in 2018. In his new function, he’ll proceed to supervise the product design, improvement and visible merchandising groups for Crate & Barrel manufacturers and also will tackle accountability for the corporate’s strategic imaginative and prescient of the longer term Metaverse and web3.

“My ardour main groups to allow transformation – particularly by bridging the bodily and digital worlds by design pondering, collaboration and creativity – will permit us to discover new mediums, dimensions and expertise to successfully introduce CBH to a brand new, fashionable and experiential market,” he stated.

Crate introduced two further promotions, which it characterised as setting the stage for future development.

Crate & Barrel, marketing

Alicia Waters

Alicia Waters, who beforehand served as chief advertising officer, has been named EVP for Crate & Barrel and Crate & Youngsters.  Joan King, who beforehand served as SVP of e-commerce and Worldwide, was named EVP of digital and worldwide development.

Waters has been with the corporate greater than seven years main advertising efforts throughout each model inside the firm. In her new function, she will likely be accountable for driving the strategic route of the enterprise from product and advertising, to retail operations, digital excellence and worker engagement.

“I’m constantly impressed by our clients and workers to evolve the enterprise to satisfy the wants of the shopper and assist them at each stage of their residence journey whether or not within the kitchen, making a nursery or revamping an empty nest,” she stated.

Crate & Barrel, digital and international growth

Joan King

King first joined Crate & Barrel in 2001 and has innovated the web buyer expertise throughout CBH manufacturers on all units, apps and in-store options. Right now, practically 65% of whole CBH gross sales are on-line. In her new function, King will proceed to guide and construct the digital imaginative and prescient throughout all manufacturers in addition to lead the corporate’s worldwide growth into new markets this yr.

“Since becoming a member of CBH, I’ve been lucky to work with excellent groups all through the group who’re enthusiastic about enhancing the shopper expertise,” stated King.

“All three people are sturdy, purpose-driven leaders and have constantly introduced worth and innovation to the enterprise,” stated Janet Hayes, CEO Crate & Barrel Holdings Inc. “Their management has been elementary to our customer-centric mindset and I do know they’ll proceed to guide Crate & Barrel Holdings into the longer term with imaginative and prescient, drive and intention.”


 Do you need sheets and towels in the Metaverse?

Crate & Barrel expands Leeanne Ford brand

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