Xiaomi led the wearable band market in Q1 2025, after refreshing uts Mi Band and Redmi Watch fashions earlier this yr, based on a Canalys report. The Beijing-based know-how agency surpassed Apple and regained the highest vendor spot, as its shipments noticed an annual progress of 44 %. Huawei, Samsung, and Garmin had been in third, fourth and fifth locations, respectively. In the meantime, a brand new research reveals that prospects search for affordability, lengthy battery life, and help for well being monitoring as the highest three options when buying a smartwatch.
Xiaomi Regains High Vendor Spot as Shipments Grew to eight.7 Million Items
Canalys’ newest Wearable Band Evaluation report reveals that the worldwide wearable band shipments rose to 46.6 million in Q1 2025, because the market grew 13 % year-on-year (YoY). Primary wearables noticed the very best progress, and Xiaomi shipped probably the most wearables bands within the first quarter, after launching two new fashions, the Xiaomi Good Band 9 and Redmi Band 5. The latter was the corporate’s greatest promoting wearable machine.
High wearable band distributors in Q1 2025
Picture Credit score: Canalys
Apple and Huawei had been in second and third place, respectively. Canalys expects Apple’s market share (presently at 16 %) to develop within the second half of 2025, as the corporate is predicted to launch it is tenth anniversary smartwatch within the coming months. Huawei shipments grew 36 % YoY to 7.1 million items, after its Match and GT wearable gadgets carried out nicely.
With an enormous 74 % progress in Q1 2025, Samsung’s shipments in the identical interval grew to 4.9 million items, as the corporate targeted on reasonably priced gadgets (Galaxy Match) and premium fashions (Galaxy Watch) in rising and prosperous markets, respectively.
Garmin nudged its present consumer base to improve to newer fashions in a various product portfolio within the first quarter, as its shipments rose 10 % YoY to 1.8 million items, as per the Canalys report. The wearable maker was in fifth place by way of international cargo market share.
“With {hardware} profitability underneath pressure, the wearables market is shifting from being hardware-led to ecosystem-driven,” mentioned Cynthia Chen, Analysis Supervisor at Omdia-owned Canalys. “Distributors are accelerating platform and repair improvement to spice up recurring income and consumer retention.”
A current shopper survey performed by Canalys revealed that 18,185 of respondents had been involved in regards to the costs of wearables, whereas 14,691 folks responded saying battery life was an necessary issue to be thought of whereas buying a smartwatch. Well being monitoring capabilities had been the third most necessary issue for patrons, as per the survey.
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