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YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

YouTube unveiled a brand new means for creators to generate profits on short-form video, because it faces intensifying competitors from TikTok.

The Google-owned streaming service introduced Tuesday that it will introduce promoting on its video function Shorts and provides creators 45% of the income. That compares with its normal distribution of 55% for movies exterior of Shorts, and TikTok’s $1 billion fund for paying creators.

“We would like YouTube to be the place that offers (creators) the best assist inside the altering digital panorama,” stated YouTube Chief Product Officer Neal Mohan.

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