YouTube Shorts – the video-sharing web site’s fast clips meant to compete with TikTok – are racking up 3.5 billion views a day throughout beta testing in India, the platform’s head mentioned Tuesday.
Susan Wojcikci defined the characteristic in a observe laying out her 2021 priorities.
“Thus far, movies in our new Shorts participant – which helps individuals all over the world watch brief movies on YouTube – are receiving a powerful 3.5 billion day by day views!” she mentioned.
“We’re trying ahead to increasing Shorts to extra markets this 12 months.”
YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the movies as “a brand new method to specific your self in 15 seconds or much less.”
The characteristic, instantly built-in into the present YouTube interface, is at the moment solely accessible in India as a part of growth work.
The brand new format is seen as a approach for Google to compete with Gen Z-favourite TikTok, which at the moment has 700 million customers worldwide.
Former president Donald Trump had threatened to ban TikTok – owned by Chinese language group ByteDance – from the US when he accused the corporate, with out formal proof, of spying on behalf of Beijing.
Facebook-owned Instagram responded to TikTok’s reputation with their very own brief video format known as Reels final August.
And in November, Snapchat launched Spotlight, a public feed of content material produced by customers.
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