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Home Technology YouTube Shorts Eyes TikTok Competition With 3.5 Billion Daily Views in India

YouTube Shorts Eyes TikTok Competition With 3.5 Billion Daily Views in India

YouTube Shorts – the video-sharing web site’s fast clips meant to compete with TikTok – are racking up 3.5 billion views a day throughout beta testing in India, the platform’s head mentioned Tuesday.

Susan Wojcikci defined the characteristic in a observe laying out her 2021 priorities.

“Thus far, movies in our new Shorts participant – which helps individuals all over the world watch brief movies on YouTube – are receiving a powerful 3.5 billion day by day views!” she mentioned.

“We’re trying ahead to increasing Shorts to extra markets this 12 months.”

YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the movies as “a brand new method to specific your self in 15 seconds or much less.”

The characteristic, instantly built-in into the present YouTube interface, is at the moment solely accessible in India as a part of growth work.

The brand new format is seen as a approach for Google to compete with Gen Z-favourite TikTok, which at the moment has 700 million customers worldwide.

Former president Donald Trump had threatened to ban TikTok – owned by Chinese language group ByteDance – from the US when he accused the corporate, with out formal proof, of spying on behalf of Beijing.

Facebook-owned Instagram responded to TikTok’s reputation with their very own brief video format known as Reels final August.

And in November, Snapchat launched Spotlight, a public feed of content material produced by customers.

Does WhatsApp’s new privateness coverage spell the tip on your privateness? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.

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