Zomato, Ajio & Ola to adopt Safety Pledge to protect online consumers on December 24

Main e-commerce platforms corresponding to Zomato, Ajio and Ola will undertake a Security Pledge on Nationwide Client Day on December 24 as a part of steps to reinforce product security for internet buyers. The voluntary dedication, introduced by the Division of Client Affairs, goals to detect and stop the sale of unsafe and spurious merchandise on digital marketplaces, an official assertion stated.

A committee chaired by client activist Pushpa Girimaji developed the pledge after intensive stakeholder consultations in November 2023.

With India projected to have 500 million internet buyers by 2030 and at present internet hosting 880 million web customers, the initiative addresses essential challenges within the quickly increasing e-commerce panorama. The pledge requires platforms to cooperate with statutory authorities and lift product security consciousness amongst sellers.

“The distinctive nature of e-commerce, the place bodily product examination is inconceivable, makes this security initiative essential,” the division stated.

The transfer aligns with the Client Safety Act, 2019, which mandates safety towards hazardous merchandise and unfair commerce practices.

E-commerce entities are actually duty-bound to make sure product requirements and client security.. On-line platforms corresponding to Ajio, JioMart, Netmed, BigBasket, Tata Cliq, Tata 1mg, Zomato, and Ola have signed the pledge.