Abu Jani Sandeep Khosla’s new store in Mumbai is a theatrical ode to Indian craftsmanship

Inside the brand new retailer
| Photograph Credit score: S.Thiru

With the disclosing of their palatial new retailer (at roughly 3,000 sq. toes) at Jio World Plaza, Mumbai, designer duo Abu Jani and Sandeep Khosla convey greater than couture to the desk — they current a theatrical, immersive expertise rooted in heritage, maximalism and a recent viewpoint.

“This area is as a lot about storytelling as it’s about vogue,” says Sandeep in regards to the boutique that doubles as a design marvel and cultural vacation spot. Conceptualised by A Surprise Room, their in-house inside division, the shop performs host to texture, approach and legacy, designed to evoke awe. Think about quilted velvet curtains trimmed with mirror and Abla work, hovering mirrored partitions and ceilings, and a chandelier made from jagged glass.

Abu Jani Sandeep Khosla
| Photograph Credit score:
Particular Association

The shop’s decor is a bodily manifestation of the Abu Sandeep universe — opulent but exact, layered but intuitive. “A mixture of wooden, steel, mirror, and glass juxtaposed with luxe carpets and materials creates an aura of timelessness,” says Abu. The result’s a temper board of grandeur that encourages gradual discovery: etched hand-painted doorways, gold leaf Patola motifs, and even customized brass racks formed into the AJSK brand. “Our areas, like our couture, are multi-layered,” says Sandeep, including, “Lighting, spatial stream, texture are all non-negotiable in speaking the world of Abu Sandeep.”

However this isn’t merely a retail area — it’s vogue theatre. “Drama is integral to how we current, show, and talk our couture,” says Sandeep.

The shop additionally displays a altering retail panorama. As transactional purchasing makes approach for sensorial storytelling, this boutique performs curator. “Our retailer is ideal for internet hosting exhibitions, and for conversations that create new storytelling alternatives,” says Sandeep, hinting at a calendar of cultural programming that goes past couture.

The clothes themselves reinforce this philosophy. Signature embroidery types like Chikankari, tharad, raj, and resham are reimagined for the modern wardrobe. Assume tunics, idea saris and maximalist blouses. Menswear heroes embrace the ‘Crushed Silk’, ‘Shadow’, and ‘Ajrakh’ collections. A brand new bridal capsule, displayed in opposition to a backdrop of quiet extravagance, anchors the area within the type of romance that transcends pattern.

For the youthful clientele, personalisation is vital. “Individuals of their 20s are throwing out the rulebook,” say Abu. “They need their clothes to mirror who they’re.” The result’s a shift away from fleeting vogue to heirloom items with lasting emotional worth.

This ethos is mirrored of their lately launched luxurious candle line too — 5 scents impressed by love, magic, and celebration. “Shoppers in the present day crave element, finesse, and that je ne sais quoi (interesting high quality),” says Sandeep, including, “Quick vogue ended so rapidly, it left earlier than we even realised it had begun.”

What’s subsequent for the shop? The duo stay imprecise. “Watch this area,” says Abu. “We’re continually studying, dreaming, and aspiring to surpass what’s come earlier than. Our eyes are by no means jaded.”

In a time when luxurious dangers changing into sterile, Abu Jani Sandeep Khosla remind us of its authentic promise: magic, fantasy, and a sure type of insanity that’s rendered beautiful.