Italian tabletop model Ginori has partnered with actor — and now official model ambassador — Jake Gyllenhaal to launch a brand new marketing campaign “that celebrates the love of artwork, craft and generosity.” It’s the first time that the centuries-old maker has chosen an actor to symbolize its model in a new advertising campaign.
Ginori stated in a launch that it’s Gyllenhaal’s “intersection of passions – artwork, design, vogue, movie and storytelling” that drew the tabletop model to the artist for collaboration, saying his pursuits embody “the quintessential mastery of favor that has lengthy been an indicator of Ginori’s craft.”
The brand new promoting marketing campaign that includes Gyllenhaal launches this Might with the Oriente Italiano assortment and a video and picture collection shot by photographer Grey Sorrenti. The collaboration marks the turning level for a historic, worldwide model that’s seeking to the longer term. Ginori says that the movie is a celebration of workmanship, outdated and new.
“I’m honored to accomplice with Ginori 1735, an organization that values each custom and innovation,” stated Gyllenhaal. “Their deep dedication to craft is inspiring. Our partnership goals to specific the significance of slowing down, having fun with life and appreciating the fantastic thing about artwork. I’m thrilled to be part of this venture and grateful for the great expertise of with the ability to movie the marketing campaign within the Ginori’s timeless manufacturing unit, alongside their expert artisans. We had an exquisite time making this.”
A video produced by Gyllenhaal, which was shot from the Ginori manufacturing unit in Sesto Fiorentino, Italy, will launch the marketing campaign and showcase the fantastic thing about Italian porcelain and custom of expert artisans molding the items by hand.
Within the firm’s launch, Ginori described Gyllenhaal as an artist “with a eager humorousness and dedication to pleasure and spontaneity” and that he “represents a real accomplice for a model that embraces the qualities of life that delight and encourage.”
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