AI startup Perplexity adds The Independent, LA Times to its publishers’ program

AI search startup Perplexity mentioned on Thursday it was including greater than a dozen new media companions, together with the Los Angeles Times and The Independent, to its program the place it shares a portion of advert income with the publishers.

In its first set of companions from areas together with Japan, Spain and Latin America, Perplexity mentioned corporations corresponding to Prisa Media and Newspicks will now be a part of the publishers’ program, becoming a member of present companions like TIME, Der Spiegel and Fortune.

“With these new companions … (Perplexity can) present insights that resonate with customers from completely different backgrounds and geographies. Their participation ensures that our responses to consumer queries stay complete (and) nuanced,” Perplexity mentioned in a press release.

The agency, backed by Amazon founder Jeff Bezos and main AI chipmaker Nvidia, launched this system in July, which includes sharing advert income from interactions when a writer’s content material is referenced.

This system additionally provides publishers entry to Perplexity’s Software Programming Interface, or API, which permits software program applications to work together with one another, and likewise gives information analytics to trace tendencies and content material efficiency.

The transfer comes at a time when Perplexity is in a authorized tussle with News Corp-owned publishers, with Dow Jones and New York Put up suing the corporate in October, claiming it engages in a “huge quantity of unlawful copying” of their copyrighted work.

New York Occasions has additionally despatched Perplexity a “stop and desist” discover, demanding it cease utilizing the newspaper’s content material for generative AI functions. Perplexity, one of many corporations making an attempt to disrupt the search engine market dominated by Alphabet’s Google, has began testing promoting on its AI-powered search platform.