Amazon India enters at-home diagnostics space, expands healthcare vertical

Amazon India is increasing its healthcare ambitions by coming into the at-home diagnostics market, because it appears to be like to place itself as a complete medical services platform past on-line pharmacy and teleconsultation.

The ecommerce main has partnered with Orange Health Labs to launch its diagnostics providing, enabling dwelling pattern assortment inside 60 minutes and check ends in underneath six hours for routine exams. The service at present operates throughout six cities Bengaluru, Delhi, Gurgaon, Noida, Mumbai and Hyderabad protecting over 450 pin codes.

This launch comes months after Amazon Smbhav Enterprise Fund led a $12 million funding round in Orange Well being Labs in December 2024. The Bengaluru-based startup, based in 2020, is backed by Accel, Common Catalyst, Bertelsmann India, and Y Combinator, and has raised over $50 million so far.

“Amazon Medical has Pharmacy and Clinic. However many physician consultations ultimately require lab exams — we noticed a niche there. Diagnostics completes that loop,” mentioned Jayaramakrishnan Balasubramanian, class chief, Amazon Medical.

Amazon Medical consists of drugs supply by way of third-party vendor companions and on-line physician consultations. The pharmacy arm, launched two years in the past, is among the many fastest-growing companies for Amazon India, Balasubramanian added. Identical-day drugs supply is at present accessible throughout 23 cities.

With this transfer, Amazon steps right into a diagnostics market estimated to be price $15 billion in 2024, competing with gamers like PharmEasy-owned Thyrocare, Tata 1mg, Dr Lal Path Labs, Apollo Diagnostics, Redcliffe Labs, and quite a few regional suppliers. “Quick and dependable at-home diagnostics are nonetheless inaccessible for a lot of, even in city areas,” mentioned Dhruv Gupta, cofounder of Orange Well being Labs. “Once you’re unwell, comfort isn’t a luxurious — it’s a necessity. But the present expertise isn’t seamless. That’s the chance we’re fixing.”

The diagnostics sector is rising at 15% yearly, pushed by client demand for comfort, sooner outcomes, and post-pandemic digitisation of well being companies.The enlargement marks Amazon’s deeper play within the digital well being ecosystem, as rivals double down on ultra-fast drugs supply, physician session networks, and built-in diagnostics.