Amazon Tests Prime Lite Membership in India, Available to Select Prime Users

Amazon is testing a brand new subscription service for customers in India. Dubbed as Prime Lite, the brand new subscription is at the moment accessible as Beta model to restricted Prime members within the nation. In December 2021, Amazon Prime elevated the yearly subscription value, elevating it from Rs. 999 per 12 months to Rs. 1,499 yearly. Now, the brand new subscription provide, Prime Lite, comes at Rs. 999. Prime Lite can be barely completely different from Amazon Prime by way of advantages and companies provided.

In response to a report by OnlyTech.com, Amazon is rolling out a brand new subscription service dubbed as Prime Lite. The information has additionally been confirmed by Devices 360, with the Prime Lite coming at an introductory value of Rs. 999 per 12 months. The subscription is at the moment solely accessible as Beta model to restricted customers throughout India.

In contrast to Amazon Prime‘s Identical-Day or One-Day supply, Prime Lite provides Two-Day supply on the merchandise. For Prime Video, Prime Lite customers can entry limitless content material, just like Amazon Prime. Nonetheless, the content material is not going to be accessible in HD format and can include adverts. It may be streamed on two gadgets at a time, one in all which must be a cell phone.

Whereas the Prime Lite provides virtually comparable advantages and companies like Amazon Prime, there may be one main distinction. Customers can’t entry Amazon Prime Music on the brand new Prime Lite membership. The opposite variations embody no entry to no-cost EMI, free ebooks or Prime Gaming.

To recall, Amazon revised the Prime Membership price in India in December 2021, making it 50 p.c costlier. The annual Prime membership was elevated to Rs. 1,499 after a hike of Rs. 500 or over 50 p.c from the earlier value of Rs. 999. In the meantime, the month-to-month pricing was elevated by almost 39 p.c to Rs. 179 from Rs. 129, whereas the quarterly plan for Amazon Prime went up by over 39 p.c to Rs. 459 from Rs. 329.