Apple in Top 3 Brands in Vehicle Owners’ Survey, Without an Actual Car

Apple is claimed to be engaged on a self-driving automotive, and a number of other information stories have beforehand tipped the corporate to be growing know-how in the direction of that purpose. Whereas the Cupertino firm might be a number of years away from launching an autonomous automobile — it’s but to formally announce plans for such a product, a current survey exhibits {that a} sizable variety of customers within the US are already eager to buy a automobile from the producer of the iPhone, iPad, Macs, Apple Watch, and different client electronics. 

In line with a recent survey of latest automobile house owners within the US, Apple was the third highest model thought of by clients when requested how they really feel concerning the high quality of over forty-five automotive manufacturers. Strategic Imaginative and prescient’s new automobile expertise examine (NVES) polled over 2 lakh automobile house owners and tracked variables comparable to smartphone model use and EV improvement measures. 

The NVES survey revealed that Apple, which doesn’t also have a automotive to promote to clients, was in third place with 26 p.c of shoppers stating they’d ‘undoubtedly think about’ a automobile from the Cupertino agency sooner or later. In reality, Apple beat established manufacturers Ford (21 p.c) and Tesla (20 p.c) within the survey. Apple was positioned after Toyota (38 p.c) and Honda (32 p.c), which had been in first and second place, respectively.   

Whereas Apple was in third place by way of consumer consideration for a automobile, the corporate beat the opposite manufacturers handily when respondents had been requested about their impression of the standard of the model, with 24 p.c ticking the field “I find it irresistible”, in keeping with the survey. 

Nonetheless, in contrast to different manufacturers, the survey discovered that 34 p.c of latest automobile consumers polled mentioned that they “Do not know sufficient about” what an Apple automobile could be like, with no phrase from the corporate on plans for an autonomous electrical automobile so far.

Bloomberg beforehand reported that Apple had employed Luigi Taraborrelli, a 20-year veteran of Italian carmaker Lamborghini, indicating that the corporate might be engaged on a automobile. Taraborrelli was introduced on as one of the crucial senior managers on Apple’s EV staff and is anticipated to offer the corporate’s efforts a lift after years of delays and upheaval, in keeping with the report.