“Your complete iPhone 16 lineup, together with iPhone 16e, is being assembled in India for Indian shoppers and for export to pick nations,” Apple stated Wednesday.
The iPhone 16e options the Apple A18 chip, which additionally powers the bottom iPhone 16 fashions, providing comparable capabilities together with generative AI-based options, at a extra reasonably priced worth. The handset additionally options Apple’s personal 5G modem, aimed toward improved battery life. Gross sales will start throughout official channels, ecommerce, and Apple authorised companions from February 28 in India.
Market analysis agency Omdia anticipate the budget iPhone 16e, priced beginning below Rs 60,000 in India, will play a key function in rising international iPhone shipments by 1%.
“It’s anticipated to speed up the improve of Apple’s legacy fashions, with its share in Apple’s portfolio projected to rise from single digits in 2022 to 10% by 2025,” stated analysis agency Canalys.
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In India, the pricing will play a key function because it overlaps with the older variants of iPhone which affords distinct worth propositions together with a greater digital camera, which has been a key characteristic within the buy resolution making, stated Tarun Pathak, analysis director, Counterpoint Analysis.“This may add on to extra volumes for Apple as there’s a part of customers that didn’t need the newest or the best, permitting the iPhone 16e to be an extension of the iPhone 16 collection within the minds of shoppers,” Pathak added.
Apple had entered the highest 5 – for the primary time ever in India – within the October-December interval, even because the Cupertino-based smartphone main doubles down on the South Asian nation when it comes to retail gross sales, moreover ramping up native manufacturing.
IDC India stated the the iPhone 16e is priced barely increased than anticipated, including that this could probably get volumes for Apple in India throughout gross sales durations with card affords and EMI schemes.
“..However exterior that, it is going to be powerful to promote this at such pricing in India, particularly with iPhone 15 base model accessible across the similar worth, and iPhone 16 base is simply $150 increased. With EMI affords, the distinction in actual phrases would make many iPhone 15 or iPhone 16, over the iPhone 16e,” stated Navkendar Singh, affiliate vp, IDC India.
Canalys stated the iPhone 16e will play a strategic function in increasing Apple’s presence in rising markets like Southeast Asia and Latin America, the place cost-conscious shoppers search budget-friendly iPhones.
“It helps Apple preserve competitiveness in areas, particularly bringing these getting into its ecosystem for the primary time. With a extra reasonably priced worth level, the brand new iPhone SE is anticipated to enchantment to second-hand iPhone patrons and older technology iPhone homeowners trying to improve,” Le Xuan Chiew, analyst at Canalys.
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