Apple Surpasses Samsung in Global Smartphone Shipments in 2023: IDC

Apple surpassed Samsung to ship probably the most smartphones in 2023, exhibits a brand new report by market analysis agency IDC. It is the primary time the Cupertino-based tech big has overtaken Samsung in worldwide smartphone shipments since 2010. Apple’s rise comes on the heels of the growing recognition of premium iPhone fashions and aggressive trade-in affords. World smartphone shipments dropped 3.2 % year-on-year (YoY) in 2023. Nevertheless, the final quarter of 2023 noticed 8.5 % year-on-year development, indicating an anticipated restoration in 2024. Xiaomi is in an in depth third spot and different Chinese language smartphone manufacturers together with Oppo and Transsion Holdings spherical up the highest 5 slots.

Based on analyst agency IDC’s Worldwide Quarterly Mobile Phone Tracker, international smartphone shipments dropped 3.2 % YoY to 1.17 billion models in 2023 attributable to a tough macroeconomic setting and elevated stock. The fourth quarter of 2023 noticed 8.5 % year-over-year development and 326.1 million shipments.

For the primary time, Apple topped international smartphone gross sales outpacing Samsung and different Android telephone makers. The iPhone maker loved a 20.1 % market share final 12 months by delivery 234.6 million models. The South Korean smartphone model shipped 226.6 million models and grabbed 19.4 % market share. Xiaomi took the third spot by delivery 145.9 million models with a 12.5 % market share.

Oppo and Transsion got here in fourth and fifth, respectively. Oppo shipped 103.1 million models and obtained an 8.8 % market share, whereas Transsion shipped 94.9 million smartphones and obtained an 8.1 % market share.

Within the final quarter of 2023, Apple led the market with a 24.7 % market share, adopted by Samsung, Xiaomi, Transsion, and Vivo within the high 5 locations. IDC notes that the final time Samsung was not on high of the smartphone market was 13 years in the past in 2010. Apple’s efficiency is attributed to the growing development of premium units and interest-free financing plans.

“Whereas we noticed some robust development from low-end Android gamers like Transsion and Xiaomi within the second half of 2023, stemming from speedy development in rising markets, the largest winner is clearly Apple,” stated IDC’s Worldwide Tracker crew analysis director Nabila Popal. “Not solely is Apple the one participant within the Prime 3 to point out constructive development yearly, but in addition baggage the number one spot yearly for the primary time ever. All this regardless of going through elevated regulatory challenges and renewed competitors from Huawei in China, its largest market” he added.

Regardless of the decline in international smartphone shipments in 2023, the market is anticipated to recuperate in 2024, fueled by new launches and diversification of Android gamers. IDC’s Worldwide Mobility and Shopper Machine Trackers Vice President Ryan Reith opined that the general Android house is diversifying inside itself. Huawei is making inroads rapidly inside China, and types like OnePlus, Honor, Google, and others are launching aggressive units within the greater mid-range section. Foldables and elevated discussions round AI capabilities are gaining momentum indicating aggressive market traits forward.