Apple to hold fall event on September 9, new iPhones expected – The Economic Times

Apple will host its annual fall occasion on September 9, in line with an invitation on Tuesday, the place the corporate is predicted to unveil new iPhones, watches and different gadgets.

The occasion will likely be held on the Steve Jobs Theater at Apple’s headquarters in Cupertino, California and function a showcase of the corporate’s efforts to combine synthetic intelligence into its gadgets.

It will likely be intently watched by traders frightened concerning the firm ceding floor to faster-moving rivals within the race to deploy AI know-how.

Media reviews have stated Apple may even unveil a slimmer model of its newest iPhone, probably branded because the iPhone Air, echoing its iPad Air and MacBook Air strains.

The corporate can be anticipated to showcase new entry-level, high-end Apple Watches, upgraded iPad Execs and a sooner model of the Imaginative and prescient Professional headset, Bloomberg News has reported lately.

Underneath stress from the Trump administration, Apple has boosted its already hefty funding within the US to $600 billion over the subsequent 4 years, creating jobs and shifting some work there within the hopes of sidestepping potential import duties.

Apple faces stress from tariffs imposed on US imports from international locations together with its manufacturing hubs, China and India.

In June, Apple introduced a slew of AI and software program options, together with an overhaul of its working system – redesigning its icons and menu to resemble what it calls “liquid glass.”

Nevertheless, Apple’s delay in embracing the AI market has left it trailing Huge Tech stalwarts. Smartphone maker Samsung and Chinese language corporations Honor and Huawei have taken benefit of the hole Apple left within the business, luring prospects with their very own AI choices.