The electrical automobile (EV) firm additionally launched a limited ‘Sona’ edition of its S1 Pro in actual 24-karat pure gold parts, just a few of which Ola shall be giving freely as a part of a promotional contest.
The company also gave tours of the new facilities to select customers, who posted videos on social media.
This move assumes significance because Ola Electric’s reputation has been impacted due to rising consumer issues. The Central Consumer Protection Authority (CCPA) has issued a notice to Ola and initiated a class action after receiving greater than 10,000 unresolved complaints.
Grievances towards Ola Electrical merchandise included delays and poor service high quality, refusal or delays in offering guarantee companies, insufficient companies, recurring defects regardless of repairs, inconsistent efficiency with marketed claims, overcharging and incorrect invoices.
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The corporate has since knowledgeable the CCPA that it has resolved 99.1% of the 10,644 consumer complaints acquired.
Ola has additionally acquired flak on-line. Outspoken founder and chief govt of the corporate, Bhavish Aggarwal, had an infamous heated exchange with comedian Kunal Kamra on X, who mocked the customer complaints.
This has adversely affected the inventory worth of the corporate which went public earlier this yr, itemizing at Rs 76 on August 9. The inventory, which had touched Rs 146 within the first two weeks, fell to a low of Rs 67 on the BSE on November 21, flattening its market capitalisation to beneath $5 billion.
The National Consumer Helpline (NCH) had been receiving complaints against Ola Electric for the previous yr, which had been escalated to increased ranges throughout the firm for decision, however there was minimal effort made to handle these complaints, sources advised PTI.
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