With its extremely plush, one-inch thick pile and naturally white New Zealand wool, the Sambhar space rug is a shock of pure, sensual delight with gentle woven strains. The 4 x 6 is on the market for $998.
ATLANTA – New rug producer Enkay has launched its first assortment known as Origins which options 23 totally different kinds handcrafted by weavers in India.
Asha Chaudhary, CEO and co-founder of Enkay, can also be the daughter of N.Okay. Chaudhary, the founding father of Jaipur Dwelling, India’s largest producer of hand-knotted rugs.
Chaudhary mentioned she is proudly carrying on the legacy of her father’s devotion to respecting and supporting makers, weavers and designers whose creations have handed by means of generations.
As a woman-led enterprise, Enkay has intensely targeted on empowering ladies and their households to safe the way forward for handmade rugs, in addition to creating and aesthetically pushed, direct-to-consumer luxurious model, in accordance with Chaudhary.
“Weaving is an historic artwork. In creating Enkay, we’ve related prospects with artisans practising these timeless expertise in villages throughout India,” Chaudhary mentioned. “We join immediately with makers and take away complexity from our ecosystem, guaranteeing every individual within the chain is paid pretty for his or her contribution. We are able to guarantee the very best moral requirements are upheld by means of this mannequin, and a completely truthful worth trade happens.”
Moreover, by investing in these communities, by means of expertise coaching, training and well being initiatives, Chaudhary mentioned they’re able to assist important crafts and the individuals who observe them, making them sustainable for generations to come back.
With retail value factors beginning at $500, the inaugural assortment homes quite a lot of delicate and complicated impartial tones and a mixture of textures.
Born out of the extraordinary want to honor centuries of workmanship, Enkay artisans use solely un-dyed New Zealand wool and so they make use of the strategy of utilizing hand carding, hand knotting and hand ending.
Different hand-woven rugs are common in jute or ultra-soft wool and are just about stain and waterproof making it straightforward to dwell with for teenagers and pets. As well as, Enkay’s rugs are an environmentally aware option to incorporate naturally stunning parts into the house with colorways that embody brilliant whites, gentle lotions, pale beiges, and delicate grays.
All rugs can be found direct-to-consumer by means of Enkay’s e-commerce site.
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