Atlanta Market is enhancing its interactive digital toolbox to help patrons earlier than, throughout and after the Aug. 13-18 Atlanta Market.
The Atlanta Market Remote web page – out there at AmericasMart.com/AtlantaRemote – is a digital hub for discovery, sourcing and procuring that includes a brand new Atlanta Market Catalog Connexion and a digitally augmented Atlanta Market Magazine plus a focus of different academic and market planning assets.
“Physical meets virtual this summer for Atlanta Market,” mentioned Dorothy Belshaw, IMC chief advertising and marketing and digital officer. “With the COVID-19 crisis disrupting Atlanta Market, we are tapping our proprietary digital tools to pivot to an in-person and online hybrid that will present a robust buying and selling experience for our buyers and brands. These digital tools are not a replacement for the scheduled in-person market but serve to enhance the experience.”
In addition to the brand new digital instruments, the Atlanta Market Remote webpage supplies development options and on-line training plus a complete itemizing of showrooms open both bodily or just about for the summer season market. Additionally, Atlanta Market’s non permanent exhibitors are listed, regardless of cancellation of the commerce present portion of the market this summer season because of the ongoing COVID-19 disaster.
Virtual Sourcing and Shopping Through Catalog Connexion and Shopzio
Expansion of Catalog Connexion and integration with ShopZio – two proprietary digital instruments powered by IMC_di, IMC’s Digital Innovations division – permits patrons to supply and store whether or not they’re assembly in individual or on-line this summer season.
The Atlanta Market Catalog Connexion supplies product sourcing and discovery alternatives by way of a keyword-searchable library of brand name catalogs from showrooms and non permanent exhibitors in each market product class. The intuitive system permits suppliers to simply leverage their present catalog property to showcase full product strains and permits patrons to visually supply throughout manufacturers and simply request product info. Through integration with ShopZio, a B2B e-commerce platform, patrons can also immediately buy choose merchandise from the Atlanta Market Catalog Connexion plus 1.5 million extra SKUs out there for buy by ShopZio. This new, interactive device goes reside on August 5 and can useable all year long.
Interactive, Cross-Channel Product and Trend Discovery
To facilitate connectivity with manufacturers, the hallmark Atlanta Market Magazine is including interactive components for its Summer 2020 publication. The 230+ web page information provides interactive development studies plus clickable adverts that join readers with movies, catalogs and speak to info for manufacturers. Available in the course of the market, the Atlanta Market Buyer’s Guide additionally will function these components.
To help social distancing and in help of purchaser sentiments, all market academic programming is being introduced on-line for the Summer 2020 market. Recordings of the practically 30 webinars introduced to this point can be found now on the Atlanta Market Remote web page with a further 10-plus set to be introduced and posted earlier than the market.
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