Urban Outfitters, which presents a line of house décor together with its vogue and equipment, has launched a multi-pronged marketing campaign incorporating Pinterest, influencers and an in-person expertise to compel Gen Z customers to search out their type and make some back-to-college purchases within the course of.
Calling the marketing campaign “Shift Occurs,” City Outfitters is focusing on its viewers by way of advertising and marketing, social and retail channels. A “Space Shift” in-person two-day occasion kicked off July 10 at The Chelsea Manufacturing unit in New York, that includes 10 multifunctional areas and experiences impressed by Pinterest developments and devoted to exhibiting Gen Z how they will create their private sanctuaries.
“Yearly, college-bound college students flip to Pinterest to search out inspiration for the college 12 months forward,” stated Sara Pollack, world head of client advertising and marketing at Pinterest. “Whether or not it’s to design their new dorm room or to furnish their first residence, Pinterest helps Gen Z college students discover new aesthetics and uncover recent concepts. And this 12 months, we’re partnering with City Outfitters to assist deliver them to life.”
City Outfitters tapped a gaggle of Pinterest influencers to share their very own aesthetics utilizing UO merchandise starting from furnishings and rugs to bedding and lighting. Guests can view the areas at Area Shift and store influencer picks, that are additionally featured on the UO web site. The retailer, together with Pinterest, is providing 5 folks the possibility to win $5,000 in City Outfitters’ merchandise to deliver their Pinterest board to life.
“As we embark on the following section of development for City Outfitters, our mission to gas the following technology of individuality burns brighter than ever,” stated Shea Jensen, president of City Outfitters. “Our crew is continually interested in what drives younger clients right now. We acknowledge the coming-of-age expertise may be overwhelming and crammed with the unknown. Our objective is to make the transition to maturity an empowering and provoking journey.”
Together with the Area Shift expertise, City Outfitters will roll out 20 pop-ups in key school markets with merchandise meant to enrich its dorm and home-adjacent gadgets, together with lighting, tub equipment, drinkware and stationery in addition to collegiate merchandise.
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