Bella Vita Organic raises $10 million from Ananta Capital

Mumbai: Bella Vita Organic, a direct-to-consumer private care startup, has raised $10 million from Ananta Capital in a Collection A funding spherical. The investor is a personal fairness platform backed by Mumbai-based Taparia household of Famy Care Group.

Began by Aakash Anand in 2018, Bella Vita Natural manufactures and sells pure skincare, haircare, and wellness merchandise. At current, it has greater than 55 merchandise, together with a spread of fragrances and important oils, which can be offered on main e-commerce platforms in addition to its personal app and web site.

“This funding will additional assist us scale our model and product choices and proceed to be a supply of enjoyment for our prospects,” mentioned Anand in a press release on Wednesday.

In line with the corporate assertion, Bella Vita Natural is on observe to realize Rs 100 crore in annualised income run charge. The corporate has been worthwhile since inception.

Bella Vita Natural joins an inventory of magnificence and wellness manufacturers which have not too long ago raised capital from traders reminiscent of
MyGlamm,
Purplle,
Sugar Cosmetics,
Mamaearth,
Juicy Chemistry,
Plum Cosmetics amongst others.

The pandemic has boosted the enterprise of online-led manufacturers because it has hastened the digital adoption by customers and led them to more and more purchase these merchandise.