CAPE CANAVERAL, Fla. —Blue Nova 825 is Benjamin Moore’s Colour for the 12 months for 2024, a mix of blue and violet that “sparks journey, elevates and expands horizons,” in line with the paint firm.
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with traditional enchantment and reassurance,” mentioned Andrea Magno, coloration advertising and marketing & improvement director at Benjamin Moore. “The Colour Developments 2024 palette tells a narrative of duality – juxtaposing gentle towards darkish, heat and funky, showcasing complementary and contrasting coloration pairings. These contrasts invite us to interrupt away from the extraordinary to discover new locations and gather coloration reminiscences that form the hues utilized in our houses.”
Asserting its space-inspired coloration throughout a stay video appearance from Blue Origin’s orbital launch web site in Cape Canaveral, Fla., Magno mentioned the colour alternative took months of analysis. “It was the cooler colours that had this depth, this intrigue, that we have been drawn to. We felt it was the proper coloration to convey to our prospects,” she mentioned.
In a June interview with House Accents Right this moment, Magno mentioned the paint firm’s annual coloration of the yr is chosen from its present palette of greater than 3,500 colours. It’s not formulated particularly as a Colour of the 12 months, however chosen as a result of its matches with the favored zeitgeist.
Benjamin Moore mentioned it partnered with Blue Origin and its nonprofit Membership for the Future to encourage and mobilize future generations about STEM training and careers within the house trade. The organizations will reimagine design at local people hospitals and create space-themed experiences at upcoming occasions, amongst different tasks.
Along with Blue Nova, Benjamin Moore unveiled a coloration palette for the approaching yr that features White Dove, Pristine, Topaz, Teacup Rose, Honeybee, Regent Inexperienced, Vintage Pewter, Polar Sky and Hazy Lilac, in addition to Blue Nova.
Benjamin Moore is likely one of the final coloration authorities to declare a coloration of the yr for 2024. Sherwin Williams also choose a blue tone, known as Upward, although it seems significantly lighter than Blue Nova. Behr paint went with Cracked Pepper (black), Dutch Boy chosen a darkish olive tone known as Ironside, and Glidden select a lightweight buttery shade known as Limitless.
Pantone sometimes publicizes its coloration of the yr in December.
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