Bewakoof gets Rs 60-crore funding, eyes Rs 2,000 crore in sales by 2025

New Delhi: Bewakoof, a youth-focused direct-to-consumer model, has raised Rs 60 crore from InvestCorp, IvyCap and Spring Advertising Capital, with an intention to clock Rs 2,000 crore in gross sales by 2025.

The corporate, which has now raised a complete of Rs 170 crore, will use the contemporary capital to scale the enterprise by investing in areas like branding, know-how and expertise.

Launched by Prabhkiran Singh in 2012, Bewakoof primarily sells attire and footwear however plans to increase into activewear and innerwear aside from scaling its not too long ago launched magnificence merchandise model ‘Cosmos’. The Mumbai-based firm, which claims to have served six million clients up to now, is including over 100,000 new clients each month. It not too long ago rolled out celebrity-led digital campaigns with actors Rajkummar Rao, Sanya Malhotra and Farhan Akhtar.

On the know-how facet, the corporate intends to launch a gamification-led loyalty programme.

“With the brand new fundraise, we’re gearing to take the model to an unexplored new buyer base, which might be enabled by mass media like TV and print campaigns,” Singh, who can also be the chief government of the corporate, mentioned.