Bewakoof Partners With Google Cloud to Offer Custom T-Shirt Designs

Bewakoof, the favored Indian attire model, has collaborated with Google Cloud to convey the latter’s generative synthetic intelligence (AI) and machine studying capabilities to its platform. The Indian model unveiled the partnership on the Google Cloud Summit India, 2024. Bewakoof mentioned it’s utilizing applied sciences equivalent to Gemini AI to allow the creation of latest content material, together with textual content, photos, and code for the platform. One explicit user-focused characteristic will likely be an AI T-shirt designing software that lets customers generate customized paintings.

Bewakoof groups up with Google Cloud

Google Cloud is providing its generative AI tech stack to the Indian attire model to not solely introduce new options for customers but additionally to construct new capabilities for the platform. The corporate will use instruments to analyse tendencies, buyer preferences, and different information to generate modern T-shirt designs.

One of many user-oriented options, an AI-powered picture era software that lets customers generate T-shirt designs utilizing textual content prompts, is at present stay on Bewakoof’s platform. In a submit on X (previously often known as Twitter), the model posted a brief video highlighting the characteristic. The platform lets each consumer have 40 makes an attempt to generate designs, which may then be added to a T-shirt with a color and match of their choice. Customers may tweak the AI software by choosing from totally different kinds and palettes recommended on the immediate display.

In our testing of the characteristic, we discovered the T-shirts designed by AI had been priced at Rs. 549. Nevertheless, the costs could fluctuate primarily based on T-shirt measurement and the complexity of the design. Notably, Bewakoof is a part of TMRW Home of Manufacturers, an Aditya Birla Group enterprise.