Whereas many of the prospects (median) have been within the 23-26 years group, BNPL emerged as the popular choice for folks throughout age teams with the youngest buyer being 18 years previous and the oldest at 66. The variety of millennial and GenZ buyer base elevated by 2X and 3X respectively, indicating that the BNPL section has been pushed by younger cohorts in India in keeping with the worldwide development.
The report additionally revealed insights on what women and men shopped for throughout the nation. Whereas males from Tier 1 and a couple of cities spent closely on trend and life-style, ladies from Tier 1 and a couple of cities spent on upgrading their electronics and EdTech programs for upskilling respectively.
Bangalore, Mumbai, New Delhi, Pune, Hyderabad, Chennai, Ahmedabad, Thane, Kolkata, and Jaipur emerged as the highest cities witnessing demand for BNPLin 2021, whereas Lucknow, Kanchipuram, Vijayawada, Visakhapatnam, Guntur, Surat, Indore, Bhopal, Tiruvallur, and Coimbatore have been the opposite prime tier-II and tier-III cities on the platform.
” 2021 was an intense yr, with the volatility of the pandemic coupled with its impression on the buyer we serve – from ache to restoration after which fast demand acceleration over the past two quarters” stated Lizzie Chapman, CEO & Co-founder of ZestMoney. “Prospects proceed to lap up Pay Later as a result of it offers them the proper flexibility to unfold out prices and plan their funds higher. We have doubled our person base within the final 12 months taking our whole registered person base to fifteen Mn – virtually 2X development. It has been a well-rounded development throughout classes from smartphones, electronics, trend, and residential decor rising as the highest classes on the platform.”
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