Sources say Gandhi, who was additionally main efforts to promote TikTok’s India enterprise up to now few months, is at present evaluating choices with some main Indian startups trying to scale up operations, particularly with an AI tech and machine studying element.
Tiktok didn’t reply to ET’s mail on the time of publication of the story.
Gandhi had joined TikTok in October 2019 from Occasions Community.
“Nikhil performed an instrumental function in popularising Tiktok in India. Underneath his management, the app revolutionised content material creation in India
by making a model new ecosystem for content material creators that supplied equal alternative to individuals from all strata of society to showcase their expertise. Tiktoker really turned a phrase within the Indian lexicon,” mentioned an ex Tiktok senior official.
Underneath Gandhi, TikTok had began producing Rs 20-25 crore in promoting by Q3, 2019.
The outgoing CEO additionally performed a key half in bringing within the bollywood stars—Deepika Padukone, Jacqueline Fernandes and so forth.—to the favored platform.
Trade specialists estimate TikTok would have garnered between Rs 200-250 crore income in FY 19-20.
The founding father of ByteDance, Zhang Yiming and ex-CEO of TikTok Kevin Mayers had employed Gandhi to unroll their mega plans for India—$1 billion funding within the Indian enterprise over three years—earlier than the corporate was requested to close its enterprise.
On the time its Indian enterprise was shut, the Chinese language app had greater than 200 million customers in India.
TikTok was banned utterly in India by the Ministry of Electronics and Data Expertise on 29 June 2020, together with scores of different Chinese language apps and the ban was made everlasting in January 2021.
Earlier ET had reported that almost all TikTok staff in capabilities similar to gross sales and advertising had left and a few staffers working within the expertise crew together with Gandhi had been moved beneath the cluster that handles Center East and North Africa (MENA), Gulf Cooperation Council (GCC) and Turkey area.
Simply earlier than shutting store, TikTok had began giving robust competitors to Fb and YouTube, with individuals spending greater than an hour day by day on the app on a median and day by day energetic customers depend crossing 100 million.
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