Story highlights:
- BridgeTower Media acquires Grace Media, increasing into window coverings.
- Acquisition consists of IWCE and Window Style VISION journal.
- Ania Munzer to proceed in management post-acquisition.
- Deal strengthens BridgeTower’s house furnishings and occasions portfolio.
BridgeTower Media — dad or mum firm of 
Home Accents Today and a number one supplier of enterprise intelligence, advertising options and occasions throughout greater than 40 specialised B2B manufacturers — has acquired Grace Media, the corporate behind the International Window Coverings Expo (IWCE) and Window Style VISION journal, together with its digital platform www.wf-vision.com.
Because the premier annual occasion for the North American window masking business, IWCE attracts hundreds of execs from throughout the globe. Window Style VISION has served because the business’s most trusted supply for developments, enterprise technique and training for greater than 30 years. These two cornerstone manufacturers will now be built-in into BridgeTower’s strong enterprise intelligence and occasions portfolio.
“Grace Media has constructed a loyal, engaged viewers that depends on its content material and connections to remain forward,” stated BridgeTower Media President and CEO Hal Cohen. “We’re excited to deliver our digital transformation experience to assist scale that viewers additional, simply as we’ve finished throughout different high-performing verticals. We additionally see large synergy between Grace Media and our protection of the house furnishings and building sectors. This acquisition will strengthen our tradeshow enterprise and supply new progress alternatives throughout markets.”
Grace McNamara acquired Window Style journal in 1986 from the Industrial Materials Affiliation Worldwide and later rebranded it as Window Style VISION. In 1997 she launched IWCE, which has since grown right into a nationwide occasion welcoming over 8,000 firms to this point, together with hundreds of latest attendees yearly. In the course of the pandemic, McNamara’s daughter Ania Munzer stepped in to assist handle operations and has continued to increase her management position. Munzer will stay in her present position post-acquisition.
“Constructing this enterprise has really been a labor of affection,” stated McNamara. “We’ve all the time been captivated with supporting the window masking business and serving to professionals develop their companies. BridgeTower Media is the best accomplice to hold this mission ahead. Their observe report in digital transformation and B2B progress is outstanding. As Ania leads the subsequent chapter, I really feel assured we’ve aligned with a accomplice that shares our values and imaginative and prescient.”
Grace Media was represented by Franklin Companions Inc. (www.franklinpartnersinc.com) and Winthrop & Weinstine, P.A (www.winthrop.com). Monetary phrases of the transaction weren’t disclosed.
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