Buying habits of Indians indicate leaning towards environmental consciousness

Indians wish to depart an impression on the planet by prioritising spending on sustainable merchandise and contributing to native companies, as per the American Categorical Trendex report.

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Eighty-seven per cent of Indian respondents all the time or usually buy sustainable merchandise and 97 per cent are focused on spending cash on objects that may have a constructive impression on native companies and communities, which is highest amongst all the opposite surveyed international locations.

The survey additional reveals that 98 per cent of Indian respondents wish to spend cash on objects that may assist construct low-carbon communities around the globe. 97 p.c assume all merchandise must be required to be environmentally pleasant whereas 96 per cent take into consideration the impression on the planet when making buy selections.

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Encouragingly, 92 per cent of Indian adults surveyed are prepared to pay a premium for sustainable merchandise with rising consciousness of the advantages of sustainable merchandise. For 43 per cent of Indian adults surveyed, elevated product availability and a greater understanding of the product advantages are key motivators to buy sustainable merchandise sooner or later whereas for 37 per cent , it’s a higher value level.

Manoj Adlakha, SVP and CEO, American Categorical Banking Corp India mentioned, “Indian prospects are making aware selections and shifting their shopping for patterns by prioritizing spending on sustainable merchandise thereby contributing to native companies and leaving a constructive impression on the planet. Ever for the reason that pandemic hit the world creating an irreversible impression on thousands and thousands of individuals around the globe, persons are turning into more and more conscious concerning the purchases they make and the impression that may create for generations to return.”

Key insights:

Giving again to the atmosphere: 98 per cent of Indians surveyed want corporations would make it simpler for them to cut back their carbon footprint whereas 97 per cent of surveyed Indians might be extra loyal to an organization/model that works to handle environmental points.

Preferring sustainable merchandise: 92 per cent of Indian adults surveyed are prepared to pay a premium for sustainable and 94 per cent of these Indian adults that may pay a premium say they might pay no less than 10 per cent extra for sustainable merchandise whereas 29 per cent are able to pay 50 p.c extra for sustainable merchandise and 23 per cent of them even increased than 50 per cent . By way of classes, 96 per cent of Indians surveyed, one in all their objectives in 2022 is to make extra sustainable selections when buying garments, tech merchandise, consuming meals and whereas travelling and 86 per cent of them have already began procuring at second hand or consignment retailers somewhat than buying new objects to cut back environmental impression. When making selections about the place to dine out, greater than half (55 per cent) of Indians surveyed think about the variety of plant-based choices out there at a restaurant.

Endorsing sustainable merchandise: About 97 per cent of surveyed Indians wish to store extra with an organization that takes motion to cut back the impacts of local weather change and usually tend to belief manufacturers that work to handle to environmental points.

Consciousness about sustainable points: Indian adults surveyed have develop into extra targeted on quite a lot of sustainability subjects this previous yr with air air pollution (96 per cent) and recycling, renewable power, and local weather motion (95 per cent) gaining essentially the most curiosity.

GenZ/millennials extra sustainability-conscious: 57 per cent of surveyed GenZ/millennials respondents usually tend to plan on buying sustainable merchandise this yr to assist scale back their environmental impression. Seventy-two per cent of GenZ/millennial Indians surveyed usually tend to discuss to their youngsters about environmental points.