MONTAUK, N.Y. — CB2 is unveiling a brand new branded hospitality expertise referred to as The Sandbar, in collaboration with Montauk lodge and restaurant The Surf Lodge and set to open June 16.
CB2 has teamed up with The Surf Lodge to welcome friends for the 2023 summer time season with an array of CB2 furnishings and equipment, permitting them to expertise the merchandise past the model’s retailer places.
Standout items featured at The Sandbar embody CB2’s newest outside furnishings assortment by inside and product designer Ross Cassidy, together with a set of merchandise throughout tabletop and outside equipment.
As well as, the lodge was impressed by Ross Cassidy merchandise which might be closely influenced by the French Riviera to create a tailor-made, Mediterranean and coastal-inspired menu to be served at The Sandbar by its Consulting Chef David Boyle. The menu consists of a number of objects resembling a clam ceviche, swordfish brochette, striped bass, and a mezze platter. There can even be new specialty cocktails created by The Surf Lodge obtainable at The Sandbar house together with a toasted sesame highball made with sesame infused vodka.
To finish the immersive expertise, the waitstaff at The Sandbar shall be clad in co-branded CB2 x The Surf Lodge uniforms, and common dwell music programming and DJs shall be on the seaside all through the summer time.
“The Sandbar at The Surf Lodge is an thrilling growth for CB2 because it marks our official foray into way of life experiences, permitting clients to totally work together with our product and model outdoors of a retailer and residential surroundings,” mentioned CB2 President Ryan Turf. “As probably the most sought-after locations for a discerning crowd, The Surf Lodge proved to be an ideal associate to deliver our elevated designs straight to the seaside.”
See additionally: CB2’s got big California dreams as it opens its new, smaller store format
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