CCI refuses probe into start-up body’s complaint against Google’s online search ad services – The Economic Times

In an order dated August 1, reviewed by ET, the antitrust regulator has careworn that it has “examined intimately the averments made by ADIF and the submissions thereto made by Google, on all the problems associated to alleged unfair and discriminatory situations imposed by Google upon advertisers as a part of its Google Advertisements Insurance policies” earlier than reaching its conclusion.

It additionally mentioned, “ADIF hasn’t identified any particular a part of any coverage or conduct of Google in help of its declare that the allegations made within the current matter additionally prolong to Google’s On-line Show Promoting companies”.

As for another allegations by the ADIF, the regulator mentioned it had addressed related points in sure earlier circumstances and “no objective could be served by inquiring into the identical concern but once more with out there being any materials change in circumstances being identified”.

The regulator added that re-investigating the identical concern once more “would merely result in a waste of time and assets of the general public exchequer”.

It additionally mentioned that each one the 4 situations of alleged unfair and discriminatory situations imposed by Google upon advertisers as a part of its Google Advertisements Insurance policies as raised by ADIF within the current matter, “have already been examined in substance and set to relaxation by the Fee in its earlier selections in Matrimony case (supra) and/ or Vishal Gupta case (supra)”.

The Fee additionally mentioned it’s not satisfied with the explanations said by the ADIF for distinguishing its allegations from the problems examined in earlier orders handed by it.

“As per the clear language of Part 26(2A) of the Competitors Act, the problems examined within the earlier order could also be ‘the identical’ or ‘considerably the identical’,” it mentioned within the order.

“Due to this fact, the current matter is directed to be closed forthwith when it comes to the provisions of Part 26(2A) of the Act,” it added.

Nonetheless, in a separate order, the Fee will analyse the allegations made by the ADIF concerning the abuse of dominance by Google within the on-line show promoting companies market by means of its Google AdTech Stack.