Alibaba Group Holding Ltd.-backed on-line tutor Zuoyebang was discovered to be utilizing false promoting whereas Tencent Holdings Ltd.-backed schooling know-how agency Yuanfudao was discovered to be utilizing deceptive pricing, the regulator mentioned in a press release.
Yuanfudao mentioned in a press release that it has carried out a self-review on its merchandise and has “rectified associated deceptive tags”. Zuoyebang mentioned it “sincerely accepted the executive penalty”.
Chinese language regulators have stepped up efforts to rein in schooling corporations’ extreme promoting and false pricing. Final month, Beijing native regulators fined 4 schooling companies, together with GSX and Koolearn, every 500,000 yuan ($77,313.21) for deceptive clients with false promoting and pricing.
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