Music live shows are the most recent craze, with many travelling abroad to look at their favorite performers. In India, stellar responses to Coldplay, Bryan Adams, Ed Sheeran and Diljit Dosanjh live shows sign that such massive reveals in India are more likely to proceed.
Rising disposable incomes are spurring a number of others to fly to Southeast and West Asia, and even Europe, particularly to look at artistes who don’t have an India stopover throughout worldwide excursions.
A Hyderabad-based household rerouted its authentic European itinerary to attend Taylor Swift’s present—altering their plan of visiting Italy with Paris. “They skipped buying, one thing Indians can not resist, to attend the present in Paris,” mentioned Reena Sachdev, founding father of Journey Enviornment, which specialises in bespoke vacation experiences.This yr is seeing a tangible uptick in curiosity and willingness from prospects to journey for music live shows.
Simpler visa norms are encouraging extra Indians to fly to short-haul areas equivalent to Singapore, Thailand and Abu Dhabi, although Europe and the US are additionally on the rising record.
From household reunions to parent-child bonding, there are lots of driving elements past music for travelling overseas to attend a live performance. And the bills appear to be no bar.
A household with teenage boys went for a Swift live performance to London with a six-night keep package deal costing about ₹5 lakh per particular person, which solely included on-ground preparations on the live performance venue. A father-daughter bonding journey for 9 nights to a different Swift live performance value a hefty ₹25 lakh, inclusive of tickets, keep and transportation, however excluding air fares.
Rising buying energy
Journey firms say that is largely as a result of the new-age Indian traveller is assured, experimental and geared up with quickly rising buying energy.
Such corporations are curating itineraries centred round live shows by BTS, Swift, Coldplay, Think about Dragons, Arijit Singh and Dosanjh.
Lately, Sulit Life-style, a luxurious journey curator, organized an unique entry to the Swift live performance in London. “The purchasers had been transferred privately to the venue, with entry to upscale lounges, and gourmand eating experiences. In addition to assembly their favorite artiste, they loved unique entry to VIP after-parties, with reside performances at non-public venues,” mentioned Karan Chopra, managing director of Sulit.
Rajeev Kale, president and nation head for holidays & MICE, at Thomas Cook dinner (India) mentioned, “Pushed by that plain brag-worthy quotient, genres like music tourism are discovering rising uptick, thus forming a key pivot in our tourism technique.”
MICE is the conferences, incentives, conferences and exhibitions section.
Live shows additionally result in a flurry of financial and social exercise within the venue.
For example, Swift’s six sold-out reveals in Singapore in March drove demand for motels, eating places and native points of interest. Coldplay’s January 25-26 plans have led to lodge charges spiralling in Ahmedabad, with many doubling or quadrupling their tariffs.
“We’re additionally seeing heightened curiosity for music festivals like Tommorowland abroad and likewise in India, just like the NH7 Weekender and Lollapalooza,” mentioned Kale.
Live shows are additionally being held in smaller cities. Bhutan hosts its first-ever main worldwide live performance on January 24, as Sheeran kicks off the ultimate leg of his record-breaking Tour 2025 on the Changlimithang Stadium in Thimphu. The Grammy winner’s tour will take him to Hyderabad, Chennai, Bengaluru, Shillong and Delhi-NCR too.
The Sheeran present is not only a milestone for the worldwide music scene, however a chance to showcase Bhutan’s transformative imaginative and prescient by means of the Gelephu Mindfulness Metropolis, the venture which is selling the live performance, say journey curators.
GenZ, millenial music followers
The urge for food to travel for concerts is especially robust amongst India’s GenZ and millennial music followers in search of that reside present setting.
“What is especially encouraging is the shift in demand from merely metros to a robust emergence from India’s tier II-III markets, equivalent to Chandigarh, Nagpur, Ahmedabad and Mysuru,” mentioned SD Nandakumar, president and nation head, holidays and company excursions, at SOTC Journey.
Music can also be driving the MICE enterprise. “We’ve flown down top-notch movie star music artistes for personal/unique performances which have been the spotlight of incentive journeys for main India Inc corporates,” he added.
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