Consumers worried about data breaches, says PwC India survey

New Delhi: Customers are fearful about knowledge breaches, and numerous them aren’t conscious of their rights associated to private knowledge, in accordance with a PwC India survey.

The PwC Survey on Data Privacy presents important insights from 3,233 customers and 186 organisations throughout India, exploring the attention and implementation gaps regarding the Digital Private Knowledge Safety Act (DPDPA), the consultancy agency mentioned.

As per the survey report titled ‘How conscious and ready are Indian customers and companies to navigate the brand new period of digital privateness? A survey of India’s knowledge privateness panorama’, 42 per cent of customers aren’t positive if they may proceed utilizing the providers of an organization put up a data breach.

“This price is increased in Tier-1 cities at 46 per cent. Though 52 per cent of organisations are planning further safety controls round private knowledge, know-how alone will not remedy the compliance concern,” PwC India mentioned.

The survey additionally confirmed that solely 16 per cent of customers are conscious of the DPDP Act throughout numerous geographies, age teams, occupational backgrounds and urban-rural divides.

Sivarama Krishnan, Accomplice & Chief – Threat Consulting, PwC India and Chief of APAC Cyber Safety and Privateness, PwC opined that the DPDP Act 2023 will play a crucial position as India transitions to a high-growth digital financial system. “Our engagement with over 3,000 customers throughout the nation and with round 200 corporates reveals a big hole within the understanding of the fundamental tenets of privateness amongst all,” Krishnan mentioned. The survey additionally discovered that 56 per cent of customers aren’t conscious of their rights associated to private knowledge and 69 per cent aren’t conscious of their rights to take again their consent.

Anirban Sengupta, Chief and Accomplice, Enterprise and Expertise Threat, PwC India mentioned that in India, sectors which are regulated and direct-to-consumer present maturity in privateness mechanisms but, categorical considerations about knowledge privateness legal guidelines and enforcement.

“The necessity of the hour is a cultural shift in direction of prioritising knowledge privateness, necessitating lively participation from each companies and customers to foster a privacy-conscious setting,” Sengupta added.

PwC India mentioned the survey additionally throws gentle on the pressing want for e-commerce, social media and know-how sector to give attention to educating the age group of 18-30 years on digital privateness, consent administration, safety of non-public data and penalties of knowledge sharing with out thought.

PwC is a community of corporations in 152 nations offering assurance, advisory and tax providers.