Cox & Kings returns with Wilson & Hughes as new owner

The agency’s Indian subsidiary acquired Cox & Kings, together with 200+ specialised sub-brands, with no prior liabilities, citing a brand new begin for the model.

The sub-brands that had been a part of its historic portfolio embrace Duniya Dekho – “See the World with Us”, Bharat Dekho – “Uncover the Wonders of India”, Luxurious Escapades – “Unparalleled Luxurious, Unforgettable Journeys”, Bhakti Yatra – “A Non secular Journey Awaits”, Vacation 365 – “Your Excellent Getaway, Each Day of the 12 months”, Tour to Feast – “A Culinary Journey Throughout Cultures” amongst others.

This revival will give attention to a mix of conventional luxurious and superior know-how like AI and knowledge analytics, aiming to ship tailor-made journey experiences.

Wilson & Hughes plans to emphasise 4 core segments: Leisure, Enterprise, Specialised Journey, and Travel Tech, marking a strategic entry into the rising international journey market.

Wilson & Hughes, with expertise in finance, constructing supplies, fast-moving client items, and hospitality, with the merger goals to mix Cox & Kings’ legacy in journey with its various enterprise experience. “By leveraging superior know-how, AI, and data-driven insights, we’re shaping a seamless, personalised journey that aligns with the expectations of in the present day’s travellers. Our goal extends past enhancing journey; it’s about reinforcing the trusted legacy that has positioned Cox & Kings as a cornerstone of the trade for generations,” mentioned Karan Agarwal, Director of Wilson & Hughes. This transfer comes amidst a interval of development for the worldwide tourism trade, with projections indicating the Indian journey market alone may attain $125 billion by 2027.