Designer Kim Samela reimagines Norwalk showroom for High Point | Home Accents Today

Not solely is Norwalk Furnishings showcasing new merchandise at this week’s Excessive Level Market, it is also displaying off a brand new look.

Guests to Norwalk will step right into a showroom reimagined by acclaimed designer Kim Salmela. That includes vignettes that inform fascinating, up to date storylines, the brand new design provides a brand new perspective on the Ohio-based producer’s newest collections.

Salmela — an L.A.-based producer, furnishings and textile designer — is a long-time collaborator with the Norwalk model. She has been creating furnishings for the corporate since 2017, however this market is the primary time she’s had carte blanche over your entire showroom.

“Kim’s eye for colour, texture, sample and kind, alongside together with her potential to combine these into livable situations, offers us with a merchandising technique that is sensible to our retailers,” stated Norwalk CEO Tim Newlin.

“At earlier markets, we stored my frames and Norwalk frames in several areas of the showroom,” stated Salmela. “Now they’re built-in, and you’ll’t inform which is which. It has been enjoyable to re-envision the prevailing Norwalk frames, so it’s one cohesive line with totally different life.”

Salmela’s showroom takeover is organized into 5 kinds:

• Natural Trendy – Pure whereas remaining on the heart beat of recent dwelling, this life-style options curved shapes.
• Trendy Nation – Incorporates a contemporary aesthetic with a relaxed body and scale. Contains slipcovers, with nature-inspired patterns and colours.
• Conventional – Traditional items and shapes, skirted kinds and patterns equivalent to toiles, florals and brocades.
• New Victorian – Enrobed in English references equivalent to menswear, plaids, roll arms, layers of sample and classic touches.
• Coastal – Traditional coastal however with palettes that transcend blue and white, incorporating neutrals and even blacks.

Norwalk additionally will add 80 to 100 new materials this market to its in-stock cloth program, in addition to increasing Salmela’s line of textiles for Crypton House Materials with the addition of latest colours.

Norwalk’s showroom is positioned within the Worldwide House Furnishings Middle, house M-108. In the course of the market, it is going to host two occasions for marketgoers: showroom excursions with Samela, 3-5 p.m. on Saturday, Oct. 26; and a contented hour (please RSVP here) from 3-5 p.m. on Sunday, Oct. 27.

See additionally: Listening in: Norwalk president taps into real-time consumer insights