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Digital payments now preferred by 90% people: Amazon Pay India CEO Vikas Bansal – The Economic Times

Vikas Bansal, CEO of Amazon Pay India, highlighted the fast development and widespread adoption of digital payments throughout the nation, noting a serious shift in shopper behaviour towards cashless transactions.

Speaking to ANI, on the sidelines of International Fintech Fest (GFF) 2025, Bansal stated, “The progress that the nation has made as a consequence of digital funds is excellent. 90% of individuals now want digital funds. Offline funds, which have been beforehand accomplished solely in money, now greater than 50% of individuals want digital funds for offline functions.”

He identified that the adoption is not restricted to city centres.

Citing to a joint report launched by Kearney India in collaboration with Amazon Pay titled ‘How City India Pays 2025’, he highlighted, “Digital funds are rising quickly amongst girls, in huge cities, small cities, in all places. UPI is being most well-liked for small-value funds and each day funds. Digital wallets are additionally getting used loads for small-value funds, as they’re accomplished simply, there is no such thing as a failure.”

Bansal famous that whereas UPI leads the digital fee ecosystem, different devices are additionally gaining reputation. “UPI is on the forefront, together with it, the choice for digital wallets, bank cards, and Purchase Now Pay Later can also be rising, as talked about in our report,” he stated.

Additionally Learn: Amazon Pay India FY25 revenue drops 9% to Rs 2,096 crore; losses down at Rs 865 crore

Summing up the widespread adoption, Bansal said, “Proper now, from males to girls, from small cities to huge cities, from small funds to huge funds, the penetration of digital funds is rising in all places, so we’re very comfortable about it.”

In line with the report, Digital fee volumes in city India rose 35% in FY25, led by girls, younger professionals, and small-town shoppers embracing new methods to pay digitally.

The report highlights how aspirational consumers are broadening digital transactions throughout spending classes, with digital strategies now most well-liked not only for high-value purchases like electronics and attire but in addition for recurring classes reminiscent of utility payments (87% in 2025 vs 83% in 2024), reshaping the funds panorama as India strikes towards a $7 trillion digital financial system by 2030.

Ladies are rising as highly effective drivers of this transformation, with 89% preferring digital modes for on-line purchases, a shift from earlier reliance on money.

This pattern extends to girls entrepreneurs, the place 80% run their companies digitally, with UPI (34%) main the cost, adopted by playing cards (20%), and wallets (8%). Prosperous girls are additionally displaying a larger inclination towards credit-led transactions — 69% want bank cards, drawn by rewards and monetary flexibility — whereas middle-income segments proceed to favour UPI and wallets for his or her on a regular basis spends, it stated.

The report finds India’s digital story deepening outdoors metros, with offline utilization in small cities rising to 50% in FY25, in comparison with 62% in metros. Tier II cities reminiscent of Lucknow, Jaipur, Kochi and Bhubaneswar are quickly catching up with metros, reflecting robust digital fee openness and transaction development.

This momentum is being additional accelerated by improvements reminiscent of tap-and-go funds, co-branded bank cards, and buy-now-pay-later choices, that are gaining mainstream traction pushed by pace, comfort and inclusivity, the report added.


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