DNEG’s Brahma acquires Metaphysic in $1.43 billion deal

DNEG’s Brahma, a subsidiary of Prime Focus, has acquired Metaphysic, a developer of AI-driven content creation expertise, in a deal that values Brahma at $1.43 billion. With this acquisition, Brahma goals to develop new AI applied sciences for content material creation, information, and workflow administration.Abu Dhabi-based United Al Saqer Group (UASG) will make investments a further $25 million into Brahma, following its $200 million funding within the DNEG Group in 2024. Metaphysic’s present traders, together with Liberty International, S32, Rakuten Capital, TO Ventures, and 8VC, may even develop into shareholders in Brahma.

The merger will assist increase Brahma’s suite of AI-native merchandise designed for enterprises, IP rights-holders, and content material creators. Brahma is growing instruments throughout video, picture, and audio, whereas Metaphysic has labored on AI-driven visible results for Hollywood movies and dwell leisure.

Following the acquisition, Brahma’s international crew will develop to over 800 engineers and artistic technologists. The crew will combine applied sciences akin to Ziva’s digital human and character simulation instruments, Metaphysic’s AI improvements, and the CLEAR platform, which helps content material discovery, creation, and administration. Ziva was not too long ago recognised with a 2025 SciTech Award from the Academy of Movement Image Arts and Sciences, whereas Metaphysic acquired the Rising Expertise Award on the Visible Results Society Awards.

“At Prime Focus, innovation has all the time been on the core of our imaginative and prescient,” mentioned Namit Malhotra, Founding father of Prime Focus and International CEO of DNEG. “With this acquisition, we’re making a major step ahead in AI-driven content material creation. This expertise opens up new potentialities for storytelling and high-quality visible experiences.”

He added that Brahma’s AI options will assist IP rights-holders and content material creators throughout industries, together with media, retail, healthcare, and schooling, by making high-end content material creation extra accessible.

Brahma’s management crew contains Prabhu Narasimhan as Government Chairman, Namit Malhotra as Founding father of Prime Focus and International CEO of DNEG, and Thomas Graham, CEO of Metaphysic, who may even function President of Brahma. Different key members embrace Ramki Sankaranarayanan, CEO and cofounder of Prime Focus Applied sciences and President of CLEAR, Paul Salvini, CTO of the DNEG Group and CTO of Brahma, and Crawford Doran, Director of Character Instruments and Workflows at Ziva, who has been appointed Vice President of Ziva. “With Brahma, we’re combining DNEG’s experience in visible results and animation with generative AI to develop a brand new suite of AI-driven content material instruments,” mentioned Prabhu Narasimhan, Government Chairman of Brahma. “Our purpose is to make high-quality content material creation quicker, extra inexpensive, and extra broadly accessible.”