Michael Van Derlofske
ELK Group Worldwide introduced it has appointed Michael Van Derlofske to the newly created place of vice chairman of gross sales – retail enterprise improvement.
On this place, Van Derlofske will oversee the deliberate enlargement of e-commerce for the Nesquehoning, Pa.-based house furnishings group, which incorporates strategic planning and execution, enterprise improvement and market share progress for this channel. He reviews to CEO David Pamer.
“The ecommerce world is rising and altering so rapidly, and the addition of Michael to our group is a component of a bigger funding on this channel for our future progress,” mentioned Pamer. “Michael might be accountable for conserving us abreast of forward-looking trade traits, know-how and digital developments and market different choices, all with the purpose of positioning ELK as a most popular provider to our prospects, retailers and inside designers.”
Moreover, he’ll work carefully with the lighting showroom channel to dovetail its goals and priorities with the general progress technique for ELK. Lighting is the heritage and core of the corporate, and it stays central to the corporate’s retail pushed progress technique over the following a number of years. Van Derlofske joins ELK from Quoizel Lighting the place he held management positions in gross sales administration and ecommerce enterprise improvement.
“I’m excited to affix a progressive and dynamic group,” mentioned Van Derlofske. “ELK is on a path of continued progress and I imagine that my expertise in ecommerce and brick and mortar retail will assist elevate EGI within the market.”
Van Derlofske might be in attendance at January’s Lightovation present in Dallas, the place ELK will debut new lighting merchandise for 2021.
Thomas Lester is Digital/Managing Editor for House Accents At present. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina overlaying an array of topics, starting from neighborhood information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of House Accents At present in 2013. Attain out to me together with your story concepts, ideas and extra at tlester@homeaccentstoday.com.
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