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Fashion in 2024: When Indian designers took big strides by dressing up global stars


Keep in mind saree-clad Kim and Khloe Kardashian turning heads on the extravagant Ambani wedding ceremony? And Jennifer Lopez channelling her interior Queen Charlotte at her Bridgerton-themed birthday celebration this 12 months? All three selected Indian designers for his or her headline making crimson carpet appearances.

In July, Kardashian sisters, recognized world over for his or her actuality reveals, wore saree and lehenga-choli ensembles by Manish Malhotra and Tarun Tahiliani for the grand wedding ceremony ceremony of Anant Ambani and Radhika Merchant in India.

They usually weren’t the one ones.

From sarees to regal robes, 2024 witnessed Indian vogue designers like Gaurav Gupta, Malhotra, Sabyasachi Mukherjee and Falguni and Shane Peacock making vital strides by dressing up among the greatest names not simply in Bollywood but additionally Hollywood.

Malhotra believes world celebrities turning in the direction of Indian designers is a pure development fuelled by “a rising appreciation for the wealthy tapestry of Indian vogue and craftsmanship”.

Manish Malhotra with actors Ananya Panday and Aditya Roy Kapur at the Lakme Fashion Week.

Manish Malhotra with actors Ananya Panday and Aditya Roy Kapur on the Lakme Trend Week.
| Picture Credit score:
Priyadarshini Paitandy

“It wasn’t a single second however fairly a sequence of occasions the place the distinctive attract of Indian design started to captivate world celebrities. Once you have a look at Indian designs, there may be an plain attract within the intricate handiwork, the colourful textiles, and the distinctive capability to mix conventional aesthetics with up to date aptitude.

“The heritage of Indian vogue is steeped in a legacy of artisanship that dates again centuries, and this depth of historical past and tradition imbues each piece with a narrative,” Malhotra advised PTI.

Indian designs are actually simply noticed on celebrities for main world occasions such because the Met Gala, Oscars and Grammys.

Gupta has been probably the most talked about designer from India this 12 months together with his outfits being picked up by Hollywood celebrities Mindy Kaling, Insurgent Wilson, Allison Janney for the Emmy Awards in September and Bridgerton star Nicola Coughlan for British Trend Awards 2024 earlier this month.

“It’s no secret that India is having a second globally,” Gupta advised PTI.

“The rising footprint of Indian designers globally displays a big shift within the trade’s notion of Indian couture. It’s now not nearly conventional put on however about mixing innovation, craftsmanship, and cultural heritage with up to date aesthetics.”

One other Indian designer who made headlines this 12 months was Sabyasachi, tinsel city’s favorite couturier for weddings. Deepika Padukone selected his saree for BAFTA Awards the place she introduced an award and Alia Bhatt rocked one other of his distinctive creations for her 2024 Met Gala. Bela Bajaria, chief content material officer of Netflix, wore his design on the Emmys.

Alia Bhatt attends The Metropolitan Museum of Art’s Costume Institute benefit gala celebrating the opening of the “Sleeping Beauties: Reawakening Fashion” exhibition on Monday, May 6, 2024, in New York.

Alia Bhatt attends The Metropolitan Museum of Artwork’s Costume Institute profit gala celebrating the opening of the “Sleeping Beauties: Reawakening Trend” exhibition on Monday, Could 6, 2024, in New York.
| Picture Credit score:
AP

Malhotra’s custom-made robe was one of many highlights of Lopez’s Bridgerton-themed fifty fifth birthday celebration.

The movie star designer, who not too long ago dressed supermodel Heidi Klum for Mufasa: The Lion King premiere, stated every of the moments of making these designs and seeing them come to life was “crammed with creativity and pleasure”.

“It’s all the time an incredible expertise to collaborate with figures who’ve such a profound impression on vogue and popular culture. The method includes understanding their private type, the occasion’s essence, and crafting ensembles that not solely captivate but additionally resonate with their personalities,” he stated.

Falguni Peacock, the one-half of the style label Falguni Shane Peacock, stated their model was a pioneer in designing for world personalities, together with Nicki Minaj, Beyonce, and Kim Kardashian previously.

It’s heartening to see colleagues following of their footsteps, added the designer, who not too long ago dressed Stree 2 star Shraddha Kapoor for her look at Saudi Arabia’s Pink Sea Movie Competition 2024.

Bollywood actress Shraddha Kapoor arrives to attend a screening at Culture Square during the 4th edition of the Red Sea Film Festival in Jeddah on December 9, 2024.

Bollywood actress Shraddha Kapoor arrives to attend a screening at Tradition Sq. in the course of the 4th version of the Pink Sea Movie Competition in Jeddah on December 9, 2024.
| Picture Credit score:
AFP

“We have now dressed up Mariah Carey, who’s an icon and there is much more arising… It is nice that India is on that platform and we have now dressed everybody from Beyonce to Woman Gaga. It is good to see that everybody began dressing up [international celebrities] now. It has been 10-15 years since we began dressing them. Now, everyone seems to be on it,” Falguni Peacock advised PTI.

Over time, as the worldwide vogue panorama advanced, so did the attention and appreciation for the intricacies of Indian apparel, believes Malhotra.

“Celebrities, with their eager sense of fashion, began to recognise the timeless attraction and cultural depth that Indian designers deliver to their creations. This gradual shift mirrored a broader development of embracing variety and celebrating artistry from completely different corners of the world, finally resulting in Indian vogue gracing prestigious crimson carpets and high-profile occasions with rising regularity.”

Gupta, nonetheless, is of the opinion that mid-2010s was the interval when world celebrities began embracing Indian designers.

“… The fusion of conventional Indian parts with trendy silhouettes captured the eye of the worldwide vogue elite. For me, it was once I noticed celebrities like Aishwarya Rai Bachchan and Priyanka Chopra making vital statements in Indian designers’ creations at world occasions that I knew we had reached a pivotal second,” he stated.

Designing a {custom} assertion piece is a mix of the designer’s signature and the persona’s transient, and Gupta stated one of the vital memorable feedbacks got here from Beyonce, who has worn his designs on a number of events.

“We had the pleasure of dressing Beyonce for the New York Trend Week, the place she wore our Galaxy Crystal jacket, bodysuit and boots. Beyonce’s transient was clear, she needed one thing that celebrated her daring persona whereas staying true to our design philosophy. Listening to her say that she felt empowered in our creation is strictly what we hope for each lady who wears our designs,” he stated.

Indian designers are going world swiftly and steadily, stated clothier Kunal Rawal.

“The merchandise by Indian designers are superior relating to high quality, building and fabrication. Indian designers could make a stronger product than their Western counterparts… Within the subsequent decade, you’ll have at the least 10-15 Indian tremendous manufacturers which are going to be world,” Rawal advised PTI.

After which there have been Janhvi Kapoor and Ananya Panday strolling for Rahul Mishra at completely different vogue occasions in Paris.

Not simply garments, Indian designers are additionally making strides within the jewelry sphere internationally.

Lopez, singer Rihanna, and Oscar winners Laura Dern and Meryl Streep have been noticed carrying equipment designed by Sabyasachi and Hanut Singh at separate worldwide occasions.


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