Festive binge: Swiggy, Magicpin see spike in food delivery orders – The Economic Times

As India revels within the spirit of the festive season, meals supply platforms Swiggy and Magicpin have reported a large surge in orders, highlighting how culinary cravings are actually central to the nation’s celebrations.

Anshoo Sharma, CEO & cofounder of Magicpin, India’s third-largest meals supply platform, instructed PTI the platform is gearing up for even larger volumes as Diwali approaches.

“We anticipate to double final 12 months’s numbers on meals supply.” Sidharth Bhakoo, chief enterprise officer of Swiggy‘s meals market, stated.

Bhakoo shared that cities like Mumbai, Bengaluru, and Kolkata led the indulgence, whereas rising hubs like Surat, Thiruvananthapuram, and Vadodara joined in with equal enthusiasm.

In response to Bhakoo, choco lava muffins topped dessert orders throughout metros, whereas Kolkata’s long-standing love for biryani remained intact.

“The information displays one clear development — meals supply has turn into the guts of how India celebrates collectively,” he added.

Echoing comparable sentiments, Magicpin CEO and cofounder Sharma famous that vegetarian and thali orders surged by almost 40% round Navratri throughout the platform’s lively markets.

Submit-Dussehra, there was a marked rebound in demand for each vegetarian and non-vegetarian cuisines, as customers returned to their common eating preferences, Sharma stated.

Magicpin additionally reported a 2.5x spike in bulk and celebration food delivery orders after Navratri. The momentum continued into the second week of October, with a 30% bounce in meals supply orders on October 10 in comparison with common days.