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Home Gadgets Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million...

Filter Capital, 3one4 back D2C brand R for Rabbit in $27 million primary-secondary deal – The Economic Times

Direct-to-consumer child merchandise model R for Rabbit has closed a $27 million spherical led by progress funding agency Filter Capital and early-stage enterprise capital agency 3one4 Capital.

The spherical, comprised main capital infusion and a secondary share sale, marking the exit of early backer Xponentia Capital, a personal fairness agency that had invested about $4.5 million (Rs 40 crore) within the agency in 2021.

The funds will likely be used to gasoline progress, strengthen omnichannel distribution, improve product innovation, and broaden digital initiatives, the corporate mentioned in a press release.

Based in 2014 by husband-wife duo Kunal Popat and Kinjal Popat, the corporate specialises in child merchandise, providing a portfolio that features strollers, automotive seats, excessive chairs, diapers, and extra. The merchandise are offered by means of each on-line and offline channels. In response to its web site, R for Rabbit has greater than 2,000 offline channel companions.

“India’s babycare business is on a robust upward curve. With rising disposable incomes and discerning mother and father looking for uncompromised security and high quality, the market is ripe for manufacturers that may ship on these expectations,” mentioned chief government Kunal Popat.

The model has recorded a income compound annual progress fee of over 35% since FY21, with its annual run fee (ARR) for FY25 surpassing $30 million.

Commenting on the funding, Sumit Sinha, cofounder and managing accomplice at Filter Capital, mentioned, “We’re bullish on the long-term potential of the child care class in India. R for Rabbit stands out with its product innovation, excessive buyer delight, and strong progress metrics.”

Anurag Ramdasan from 3one4 Capital added, “…we had been looking for high-impact shopper manufacturers with class management and scalability”.


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