Flipkart advances Big Billion Days dates to start a day before Amazon’s Great Indian Festival

On Tuesday, Flipkart had introduced that the eighth version of Massive Billion Days shall be held from October 7-12. That now stands revised to October 3-10, in keeping with an inside memo. Amazon India
will host its month-long Great Indian Festival from October 4. Individually, Flipkart Group firm Myntra has introduced its ‘Massive Style Competition’ from October 3-10.

In accordance with PTI sources, the brand new Massive Billion Day dates are anticipated to be up to date on Flipkart’s web site and app quickly. Sellers are additionally being communicated concerning the change in dates, they added.

The Massive Billion Days is essential for lakhs of sellers as they proceed to attempt to revitalise their companies after the pandemic, Flipkart CEO Kalyan Krishnamurthy mentioned in a communication to workers. The occasion additionally generates a large scale of employment throughout the availability chain—serving to make “the festivities a actuality for quite a few households”, he mentioned.

“We’ve got the potential to make a deep constructive impression on the lives of everybody who engages with us, and maintaining this in thoughts, we’re standing true to Flipkart’s values, being audacious, biased to motion and buyer centricity and have determined to make this Massive Billion Days larger for all stakeholders!,” Krishnamurthy mentioned within the communication. “To allow this, we’re going to make some adjustments to our plans for the Massive Billion Days 2021.”

Queries emailed by PTI to Flipkart didn’t elicit a response.

This isn’t the primary time Amazon and Flipkart have contested over festive season sales. Their sale occasions supply nice offers, new launches and enticing fee choices like EMI affords by way of varied partnerships. A number of sale occasions additionally happen to coincide with the Dussehra and Diwali festivities.

To make sure, festive season gross sales are essentially the most essential occasion in an e-commerce platform’s calendar from the gross sales perspective. They make vital investments forward of time to ramp up capability and add options to have the ability to deal with the spike in orders, whereas making certain a easy expertise for consumers and sellers.

In accordance with RedSeer Consulting, India’s ecommerce gross sales in the course of the upcoming festive season
are likely to grow by nearly a quarter over the earlier 12 months to $9 billion. For the complete 12 months, the general internet gross merchandise worth is anticipated to the touch $49-52 billion, or 37% increased than final 12 months’s $38.2 billion.

With inputs from PTI.