FMCG startup Mitra raises Rs 14 crore in round led by Bestvantage Investments – The Economic Times

FMCG (Quick-moving shopper items) startup Mitra has secured Rs 14 crore funding in a bridge spherical led by Bestvantage Investments with participation from present traders, together with a Dubai-based household workplace.

The Delhi-based firm plans to make use of the capital to scale up operations, improve its product portfolio, broaden its distribution community throughout India, and enter Gulf Cooperation Council (GCC) markets.

“We can be launching a brand new 3,000-tonne refined flour manufacturing plant in October,” mentioned Abhishek Kaushik, founder and chief government of the corporate, in a dialog with ET. “On the identical time, we may also launch new product classes corresponding to multigrain flour, entire wheat flour, diabetic-friendly flour, sugar-free, gluten-free, rice, and extra, within the coming months.”

“Our imaginative and prescient is to make Mitra one of many prime 5 FMCG corporations in India inside the subsequent 2–3 years, with a transparent roadmap in direction of an IPO,” he added.

Thus far, the corporate has raised nearly Rs 25 crore. It’s making ready for a Collection A funding spherical in April 2026, concentrating on a valuation of Rs 500 crore.

“The FMCG sector in India is poised for important disruption, and Mitra’s means to mix conventional meals preparation strategies with fashionable high quality requirements makes it a model with immense potential,” mentioned Raman Sharma, founder and chief government of Bestvantage Investments. “Their development trajectory speaks volumes of the scalability and demand for his or her merchandise.”

Launched in 2023, Mitra’s income has grown from Rs 11 crore in FY2024 to Rs 40 crore in FY2025. It’s anticipating to shut this monetary 12 months with over Rs 120 crore income. The corporate has a community of over 500 distributors and 40,000 retail touchpoints.