GOSHEN, Ind. —Fusion Designs, a home producer of Amish-made strong wooden furnishings, is increasing its occasional class with three new up to date collections that can debut at subsequent month’s Excessive Level Market.
The Arden, Hudson and Jaxon collections are designed to broaden shopper perceptions of Amish furniture, based on the corporate.
Allen Bontrager, chief working officer and lead designer of the brand new traces, believes that the introductions mirror Fusion Designs‘ give attention to delivering recent product to retailers. “Our purpose is to be a product-forward firm, and we would like retailers to repeatedly look to us to maintain their choices recent and differentiated,” he mentioned.
See additionally:
- Fusion Designs revamps website, expands digital tools for real-time product access
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Arden takes inspiration from architectural varieties, with a console desk that includes an arched design meant for entryways or behind sofas. The gathering additionally consists of two espresso desk choices: a 48-inch sq. piece for bigger rooms and a 32-inch model for smaller residing areas reminiscent of condos or townhomes.
Hudson emphasizes pedestal-style legs that create visible curiosity whereas sustaining performance. Jaxon, against this, provides pared-back silhouettes with spherical or sq. finish tables that spotlight clear traces and trendy styling.
All three collections are constructed from strong wooden and can be found in any of the corporate’s wooden species. Retailers also can select from greater than 35 hand-wiped finishes and 24 paint choices. Prompt retail costs vary from $875 to $1,500.
“These new designs are indicative of the journey we’re on, in bed room and eating, and most lately in strong wooden barstools,” mentioned Bontrager. “Class by class, we’re contemporizing our product portfolio to draw a brand new era of customers and attraction to how customers wish to reside at this time, whereas remaining true to our craftsmanship beliefs.”
The corporate additionally introduced that, transferring ahead, it’s going to launch new merchandise on its web site all year long reasonably than tying launches completely to commerce reveals.
“We’re repeatedly constructing and revising prototypes each week,” Bontrager defined. “We imagine gaining access to new product with out having to attend for the following commerce present can be a sport changer for our prospects and for the way Fusion Designs is perceived.” Printed and digital look books will accompany the releases.
Based in 1995, Fusion Designs manufactures built-to-order bed room, eating, dwelling workplace and leisure furnishings at its Indiana facility. The corporate makes use of domestically sourced hardwoods reminiscent of oak, maple, cherry and hickory, and highlights craftsmanship with mortise-and-tenon joinery, soft-close drawers and hand-applied finishes.
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