“A lot of our prospects, particularly the worldwide manufacturers, have inspired us to enter new markets to allow them to use GapMaps abroad. This contributes to choices on the place we expanded the enterprise,” Tim Shaw, GapMap’s Director, Market Planning, stated.
In India, GapMaps has seen sturdy progress within the fast-food supply channel, which is creating demand for information and insights that allow retailers to raised plan for and seize the potential of this rising market.
“Since 2018, we’ve been including 5 new markets every year and double-digit income progress year-on-year,” says Anthony Villanti, GapMaps Managing Director and Founder. “This progress is because of the ease-of-use and class of our mapping software program, which makes use of the very newest demographic, authorities and business information to assist purchasers select the best bodily location particular to their enterprise wants.”
He went on so as to add that presently right now there are roughly 500 manufacturers utilizing GapMaps in sectors the place a bodily location is required, reminiscent of health, gas, grocery, fast service restaurant, purchasing centres and comfort shops.
As India emerges from COVID-19 restrictions GapMaps is observing and monitoring will increase in pedestrian exercise in central areas, purchasing malls and different retail precincts.
“What’s been fascinating is the variability within the COVID-19 restoration course of,” provides Shaw. “We anticipated to see variability between international locations resulting from totally different lockdown restrictions and when these had been loosened or eliminated. Nevertheless, we see vital variation within the tempo of restoration between massive and small purchasing malls and central precincts, an inconsistency noticed throughout massive city centres when put next with smaller city and regional centres,” Shaw stated.
GapMap’s purchasers contributing to worldwide progress embrace manufacturers like Domino’s, KFC, Starbucks, Burger King, Subway and McDonalds. Eat’n’Go, the franchisee for Domino’s, Chilly Stone and Pinkberry in Kenya and Nigeria, all benefitting from the info insights GapMaps gives.
“In India, fast service eating places are one of many quickest rising sectors. Though inhabitants progress has slowed down in recent times, the consuming class progress will be as much as 4 occasions that price, which is driving retailer and purchasing precinct investments from international manufacturers,” the corporate stated in an announcement.
Entry to demographic information in some markets has historically been difficult, with a reliance on census information that may be greater than a decade previous. That information is usually too broad and never applicable for native catchment evaluation to help a location resolution.
“With GapMaps we are able to analyse totally different native demographic, business and authorities information to offer insights at a granular degree, typically drilling right down to a 100 – 250 metre grid to pinpoint an optimum retailer catchment,” stated Shaw. “That offers prospects the identical market planning processes and expertise they use in Australia.”
Except for retail, GapMaps will increase into a few of its different key sectors already supported in Australia like aged care, medical and well being, as information in these worldwide international locations turns into extra accessible.
“For now, in India, our focus is on retail and meals supply, which is the place we are able to add fast worth to our purchasers,” Shaw stated.
GapMaps has appointed Subhashish Dey as Shopper Companies Director. Dey is an skilled location intelligence specialist who brings a novel and knowledgeable perspective to purchasers in India and throughout the Asia-Pacific area.
Additional, a GapMaps Advisory workforce has additionally been established to help prospects in all markets. This workforce, which is similar individuals who constructed the GapMaps platform, present consulting providers, in-depth information evaluation and analysis to assist purchasers with new insights, methods, and enterprise plans.
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