Global TWS Market to Grow 33 Percent in 2021, Apple to Lead: Counterpoint

International actually wi-fi (TWS) earbuds market will develop 33 p.c year-on-year in 2021 and attain 310 million models, in line with market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated as a result of financial downturn and associated uncertainties. That progress has additionally influenced the market efficiency of high-end manufacturers. Nevertheless, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this yr. The pattern of working and learning from dwelling owing to the COVID-19 pandemic can be prone to play a significant position within the phase’s progress in 2021.

Counterpoint in its International Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial progress within the international TWS earbuds market in 2021. Apple will preserve its management by promoting round 84 million models of its AirPods, although it’ll lose its share by 4 p.c from 2020, in line with the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 p.c market share, respectively.

The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.

“Most anticipated is a brand new launch from Apple, its first in two years. We anticipate it to be one of many largest drivers of TWS market progress from This fall 2021 to the subsequent yr,” stated Liz Lee, a senior analysis analyst at Counterpoint.

Apple is predicted to proceed its management within the TWS earbuds market globally in 2021
Picture Credit score: Counterpoint

Though Apple is predicted to proceed its management, the analysis agency predicts that there might be excessive progress of the low- to mid-end phase, which is able to proceed by means of the yr. The pattern will, nonetheless, steadily shift to the mid- to high-price phase sooner or later, Lee stated.

“Most premium manufacturers will add superior options and varied capabilities to their new fashions and create excessive worth addition in the long run. In the meantime, low- to mid-priced manufacturers will additional improve worth competitiveness to compete for market share,” she added.

In 2020, Counterpoint famous that the market of TWS earbuds grew 78 p.c year-on-year and barely exceeded the preliminary annual estimate for the yr to succeed in 233 million models. Nevertheless, low- and mid-price phase merchandise have been stated to be the expansion drivers in 2020.