Google rolls out redesigned ‘G’ logo with gradient effect, in first update since 2015

Google is introducing a redesigned model of its iconic ‘G’ brand, marking the image’s first replace in almost a decade. The refreshed design replaces the strong pink, yellow, inexperienced and blue blocks with a seamless gradient mix, providing a extra modern look in step with the corporate’s evolving deal with synthetic intelligence (AI).In line with a report by information website 9to5Google, the brand new brand is at present being rolled out to iOS customers by way of the Google Search app and has begun showing on Android units by means of the beta launch of model 16.18 of the Google app. Whereas the change is refined, notably for smaller sizes, it alerts a broader shift within the tech big’s design language because it aligns itself extra intently with its AI-first strategy.

That is the primary time Google has up to date its standalone ‘G’ icon since 2015. The redesign comes as the corporate doubles down on generative AI, together with the launch of Gemini, its flagship AI assistant. Gemini’s brand, which incorporates a blue to purple gradient, seems to be a precursor to this shift towards fluid, gradient-based visible components in Google’s branding.

The report famous that Google has not up to date its full six-letter wordmark alongside the icon. It additionally stays unclear whether or not the brand new design model will prolong to different product logos corresponding to Chrome or Maps, which at present use the four-colour scheme.

The visible refresh is a part of Google’s broader technique to sign its AI ambitions not simply by means of product options but in addition by means of model aesthetics.